Brand Tone

Inventive, Playful, Focus-Oriented

Brand Values

• •Innovation and Design
• •Quality
• •Fun and Engagement
• •Perseverance
• •Destigmatizing Fidgeting

Best Practices

• •Embrace the "Inventor" Spirit: Use language that conveys creativity, passion, and the joy of bringing ideas to life. Words like "imagine," "design," "create," "discover," and "unleash" can be powerful.
• •Stay Playful and Positive: Even when addressing practical benefits like focus or stress relief, maintain an underlying tone of enjoyment and fun. Use engaging questions and lighthearted phrasing where appropriate.
• •Highlight Quality and Authenticity: Subtly remind the audience of the difference between Antsy Labs' original designs and imitations, focusing on superior materials, thoughtful design, and durability.
• •Acknowledge the Community: Regularly incorporate messaging that thanks and involves the customer base, referencing their Kickstarter roots and the importance of user feedback and support.
• •Be Solution-Oriented but Human: When talking about products like Fidget Cube, focus on the problem it solves (lack of focus, anxiety, the need to fidget) in an empathetic way, then present the product as a carefully crafted solution. Share the "why" behind your products.

Social Perception

Pioneers of the Fidget Toy Craze, Mixed Customer Experience, Authenticity Matters, Innovative but Struggled with Scale, Evolving Brand

Copy Examples

• •For Fidget Cube: "Silence the noise, sharpen your focus. The original Fidget Cube by Antsy Labs – thoughtfully designed for your wonderfully antsy mind."
• •For IRLA: "Stop just dreaming about your goals, start *earning* them. IRLA by Antsy Labs: Your life, gamified. Collect real achievements for your real-life wins!"
• •General Brand Ad: "From the minds that brought you the Fidget Cube, Antsy Labs is still tinkering, still creating, still making fun happen. What will we imagine next?"
• •For Fidget Factory (Board Game): "Ever wondered what it's like to build a global sensation? Get your game face on with Fidget Factory – the board game where you call the shots, from an idea to a Fidget Cube!"
• •Community Focused Post (Social Media): "It all started with an idea, a Kickstarter, and YOU. Our community is at the heart of everything we do at Antsy Labs. Thanks for being part of the journey!"