Brand Tone

sophisticated, minimalist, and confident

Brand Values

• •Craftsmanship & Quality
• •Heritage & Innovation
• •Global-Local Fusion
• •Understated Luxury
• •Independent Spirit

Best Practices

• •Embrace Minimalism: Use concise, precise language. Avoid hyperbole and overly promotional words. Let the quality of the product be the focus. The tone should be confident, not loud.
• •Highlight Heritage and Craft: Always weave in the core values. Use terms like 'handcrafted,' 'Japanese-sourced,' 'heritage techniques,' and 'meticulous tailoring' to consistently reinforce the brand's foundation of quality.
• •Speak to the 'Independent Spirit': Write for a sophisticated audience. Address them as intelligent and discerning individuals who value artistry and timelessness over trends.
• •Maintain a Global & Cultured Tone: Reference the founder's international background and the fusion of design philosophies. This adds a layer of depth and worldliness to the brand story.
• •Let Visuals and Text Work in Harmony: Ensure that the clean, sophisticated copy is paired with high-quality, minimalist imagery that reflects the 'edgy-cool' yet refined aesthetic of the clothing. The text should complement the visuals, not describe them literally.

Social Perception

Positioned within high-end fashion circles, perceived as exclusive, aspirational, and a serious contender in the designer apparel market, targeting an exclusive clientele rather than mass-market appeal.

Copy Examples

• •The Shawl Collar Blazer, meticulously crafted in Japan. A silhouette that marries the discipline of heritage tailoring with a fluid, modern sensibility. For the discerning individual who commands style without saying a word.
• •Process, patience, and purpose. Each ANTOS. garment is a testament to the slow craft of Japanese manufacturing, designed for a life of intention. Discover the collection. #ANTOS #QuietLuxury #JapaneseCraftsmanship
• •ANTOS. was born from a world of experience and a passion for detail. We unite European design principles with Japan's unparalleled textile artistry. Our pieces are not for a season, but for a lifetime.
• •A first look for our most valued clients. We are pleased to present the new ANTOS. collection A study in soft tailoring and quiet confidence. Handcrafted, limited, and created with an unwavering commitment to quality. We invite you to explore.
• •ANTOS. Global perspective. Japanese soul. Enduring style.