Tono de Marca

Sophisticated, elegant, and aspirational, speaking with quiet confidence. It is intimate, centered on self-care and indulgence, and professional and informative when detailing craftsmanship and quality.

Valores de Marca

• •Craftsmanship
• •Quality
• •Luxury & Comfort
• •Timelessness
• •Artisanal Heritage

Mejores Prácticas

• •Lead with the Feeling: Always start with the emotional benefit—luxury, comfort, indulgence, and style. Use sensory words that evoke the softness of the leather and the feeling of comfort.
• •Reinforce the Origin Story: In every appropriate piece of copy, mention 'Handmade in Italy' or the 'Italian artisans.' This is the brand's most powerful differentiator and justifies its premium quality.
• •Use an Elevated Vocabulary: Employ words like 'handcrafted,' 'atelier,' 'precious,' 'timeless,' and 'elegant' to maintain the sophisticated tone. Avoid slang, overly casual language, or aggressive sales jargon.
• •Educate About Quality: Briefly explain why the product is superior. Mentioning the specific types of leather, the 'sacchetto' construction method, or the use of cork in the soles adds credibility and educates the consumer on the value of their purchase.
• •Focus on 'Investment,' Not 'Expense': Frame the purchase as a long-term investment in personal comfort and style. Highlight the 'Slow Fashion' and 'Timeless design' aspects to show that this is a product meant to last, not to be replaced next season.

Percepción Social

Perceived as a specialized, high-end purveyor of luxury goods. It's seen as exclusive and for a discerning buyer who appreciates craftsmanship and is willing to invest in premium, Italian-made leather house shoes.

Ejemplos de Copy

• •The Art of Staying In. Experience the unparalleled comfort of Italian craftsmanship, handcrafted for your quietest moments.
• •Each stitch tells a story of tradition. Our slippers are handmade in Northern Italy using the 'sacchetto' technique, ensuring a softness that molds perfectly to your foot. This isn't just a slipper; it's a piece of heritage. #Antonioconti #HandmadeInItaly #LuxuryComfort
• •Engineered for elegance, designed for downtime. The quintessential gentleman's house shoe, crafted from the finest vitello calf leather. Its cork-filled sole provides exceptional comfort, while the timeless design ensures you are always at home in style.
• •A Gift for Your Feet: Discover True Italian Luxury.
• •You appreciate the finer things in life. Why should your time at home be any different? Spoil your feet with Antonioconti's handmade leather house slippers. Made with precious leathers and timeless Italian design for enduring comfort and style. Shop the collection.