Brand Tone

Empathetic, Innovative, Empowering, Sophisticated, Approachable & Passionate

Brand Values

• •Comfort without Compromise
• •Innovation & Technology
• •Empowerment of Women
• •Quality & Craftsmanship
• •Sustainability & Durability
• •Inclusivity
• •Customer-Centric

Best Practices

• •Lead with Empathy: Always acknowledge and validate the common frustrations women have with traditional heels. Use phrases that show understanding (e.g., "We get it," "Tired of...").
• •Highlight the "Why": Continuously connect the product features (comfort technology, quality materials) back to the core mission of empowering women and allowing them to live fuller lives without pain.
• •Use Confident & Solution-Oriented Language: Speak with authority about the innovation and the solution your brand provides. Avoid tentative language. Focus on the positive transformation the shoes offer.
• •Incorporate the Founder's Story (Subtly or Overtly): Antonia Saint Dunbar's journey and passion are key to the brand's authenticity. Weaving in elements of her vision can make the copy more relatable.
• •Balance Elegance with Approachability: While the shoes are sophisticated, the tone should remain accessible and inspiring, not elitist. The idea is to invite women into a more comfortable and empowered experience with fashion.

Social Perception

Innovative Problem-Solver, High-Quality but Premium-Priced, Kickstarter Success Story, Mixed Customer Experience, Empowering and Mission-Driven

Copy Examples

• •Headline: Finally. Heels You Can Actually Live In. Body: Tired of choosing between style and sanity? Antonia Saint NY is rewriting the rules. Our patented Slim SoftSurround System™ means you get the chic designs you crave, with the blissful, sneaker-like comfort you deserve. Conquer your day, not your feet.
• •Headline: Empowerment Starts From The Ground Up. Body: We believe nothing should hold you back – especially not your shoes. Experience the revolutionary comfort of Antonia Saint NY heels, designed by women, for women. Feel confident, supported, and ready to make your mark, all day long.
• •Headline: The Secret’s Out: Luxury Heels Now Feel Like Your Favorite Sneakers. Body: It’s not magic, it’s engineering. Antonia Saint NY integrates cutting-edge comfort technology into timeless, elegant silhouettes. Handmade in Spain, designed for your reality. Step into the future of footwear.
• •Headline: From Boardroom to Evening Out, Without a Single Wince. Body: Imagine a heel that keeps up with your busiest days and still feels incredible. Our SoftSurround System™ cushions every step, while our chic designs ensure you’re always in style. It's time your shoes worked as hard as you do.
• •Headline: More Than Just a Shoe, It's a Movement. Body: Join the thousands of women who've said goodbye to painful heels. Antonia Saint NY started with a revolutionary idea: beautiful shoes shouldn't hurt. Crafted with passion and innovation, we’re here to support your every step.