Brand Tone

Aspirational, Sophisticated, Confident, Reassuring, Modern, Stylish, Practical, Trustworthy, Engaging, and Friendly

Brand Values

• •Quality & Durability
• •Heritage & Legacy
• •Meaningful Innovation
• •Timeless Design & Style
• •Customer Confidence & Peace of Mind
• •Accessibility (Attainable Premium)
• •Sustainability (emerging)

Best Practices

• •Emphasize Heritage with a Modern Twist: Consistently reference the brand's long history (110 years) and British design roots, but frame it within a contemporary context of innovation and modern style.
• •Lead with Confidence & Assurance: Use strong, reassuring language that highlights quality, durability, and the lifetime warranty. Avoid overly technical jargon; instead, focus on the peace of mind these features provide.
• •Maintain an Aspirational Yet Attainable Voice: Showcase stylish travel and sophisticated design, but ensure the language remains welcoming and positions the products as an accessible luxury or a smart investment for frequent travelers.
• •Highlight Practical Elegance: Balance descriptions of aesthetic appeal with clear benefits of functionality, such as lightweight construction, smooth wheels, and smart organizational features.
• •Be Consistent Across All Channels: Ensure the tone – aspirational, confident, stylish, and trustworthy – is reflected in website copy, social media posts, email marketing, and customer service interactions for a unified brand experience. Regularly review content to ensure alignment.

Social Perception

Generally viewed as a reputable brand offering good quality, stylish, and lightweight luggage. The lifetime warranty is a significant draw for many consumers. Trusted due to long history and British heritage. Seen as Value for Money within premium segment. Designs are perceived as Stylish & Modern.

Copy Examples

• •Headline: Explore More. Worry Less. Your Journey, Secured. Body: For 110 years, Antler has crafted luggage that blends timeless British design with unwavering durability. Travel confidently with our [Collection Name] suitcase, knowing every detail is designed for your world. Backed by a lifetime warranty. #AntlerTravels #JourneyAssured
• •Headline: The Art of Arrival. Mastered. Body: Turn heads from touchdown to takeoff with the Antler [Product Name]. Lightweight strength, effortlessly smooth wheels, and iconic style. Because how you arrive matters. Discover enduring quality. #StyleInTransit #AntlerLuggage
• •Headline: Designed for a Lifetime of Adventures. Literally. Body: Invest in journeys yet to come. Our suitcases now come with a lifetime warranty, a testament to our commitment to enduring quality and meaningful innovation. Pack your dreams; we'll protect them. #AntlerForLife #TravelEndures
• •Headline: Beyond the Destination: Luggage That Understands the Journey. Body: From bustling city breaks to serene escapes, your Antler companion is built for every moment. Thoughtful features, robust protection, and unmistakable style – for those who travel often, and travel well. #TravelOften #AntlerExperience
• •Headline: Your Signature Style. Now Packed for Any Adventure. Body: Introducing the [New Collection/Color] from Antler. Where sophisticated design meets the rigors of modern travel. Lightweight, resilient, and undeniably you. Explore the collection. #AntlerIcon #TravelWithAntler