Brand Tone

authentic, passionate, and trustworthy

Brand Values

• •Sustainability and Ethical Sourcing
• •Quality
• •Family and Passion
• •Conservation
• •Customer Satisfaction

Best Practices

• •Always Emphasize "Naturally Shed" and "Ethical Sourcing": These are the brand's most significant differentiators and should be included in product descriptions, social media posts, and marketing materials to build trust and appeal to conscious consumers.
• •Tell the Brand Story: Weave the personal narrative of the two brothers and their passion for the outdoors into the copy. This creates an emotional connection and makes the brand more relatable.
• •Use Authentic and Rugged Language: Words like "wilderness," "wild," "rustic," and "natural" align with the brand's identity. The tone should feel like it's coming from someone who genuinely loves the outdoors.
• •Highlight the Dual Purpose of Products: Many customers buy antlers for both home decor and as pet chews. Create copy that speaks to both of these uses to broaden the appeal.
• •Showcase the Conservation Commitment: Regularly mention the partnership with Ducks Unlimited Canada. This not only highlights a core value but also gives customers an additional reason to feel good about their purchase.

Social Perception

overwhelmingly positive. Customers view the brand as a reliable source for high-quality, ethically sourced antlers. The company is praised for its excellent customer service, fast shipping, and secure packaging. The brand's commitment to conservation is also a positive point of perception, appealing to environmentally conscious consumers. The personal story behind the brand helps to foster a sense of connection and trust with its audience. There are no indications of significant negative feedback or controversy surrounding the brand.

Copy Examples

• •Fresh from the Canadian wilderness to your home. This stunning matched set of mule deer antlers was naturally shed and discovered by our team. Perfect for that rustic centerpiece or mantel display you've been dreaming of. #AntlerAddiction #RusticDecor #SustainablySourced
• •Give your best friend a taste of the wild. Our all-natural elk antler chews are long-lasting, mess-free, and help keep your dog's teeth clean. Sourced from naturally shed antlers in the Canadian wilderness, they're a treat you can feel good about. #DogChews #NaturalPetProducts #HappyDog
• •It started with a walk in the woods. A passion passed down from father to son. At Antler Addiction, every antler tells a story. A story of nature, of ethical sourcing, and of our commitment to preserving the wild spaces we love. A portion of your purchase goes directly to supporting wetland conservation through our partnership with Ducks Unlimited Canada. Thank you for being a part of our story. #Conservation #EthicalSourcing #FamilyBusiness
• •Bring the outdoors in. For a limited time, save 15% on all our decor antlers. Each piece is a unique, natural work of art, ethically sourced and ready to transform your space. #WildAndFree #HomeDecor #AntlerArt
• •From our family to yours. What began as a passion for collecting shed antlers in the Canadian wilderness has grown into a mission: to share the rugged beauty of nature with you. We are Jake and Josh, two brothers dedicated to providing high-quality, ethically sourced antlers while supporting our dreams and giving back to conservation. #AntlerAddiction #BrotherEntrepreneurs #PassionProject