Brand Tone

Empathetic & Understanding, Solution-Oriented & Hopeful, Informative & Credible, Direct & Reassuring

Brand Values

• •Improved Quality of Life
• •Effective, Non-Invasive Solutions
• •Customer Support & Satisfaction
• •Problem Solving through Innovation
• •Comfort (aspired)

Best Practices

• •Maintain Empathy: Always approach content from a place of understanding the customer's problem (snoring, poor sleep, impact on relationships). Use language that shows you get it.
• •Focus on the Benefit, Not Just the Feature: Instead of just saying 'inflatable bumpers,' explain 'inflatable bumpers that gently prevent you from rolling onto your back, helping to keep your airway open for easier breathing.'
• •Be Clear and Direct: Avoid overly technical jargon. Explain how the product works and its benefits in simple, easy-to-understand terms. Reinforce trust with clear information about guarantees and support.
• •Incorporate Real Stories (with permission): Use testimonials and user experiences (positive ones) to build credibility and relatability. Highlight success stories where the product has genuinely improved someone's quality of life.
• •Be Solution-Oriented and Positive: Frame the brand as a provider of hope and a pathway to a tangible solution. Even when addressing the problem, maintain an optimistic tone that focuses on the positive changes Rematee can bring.

Social Perception

Helpful for Some, Not All, A Worthy Alternative (for some), Concerns about Price/Value and Durability, Mixed Feelings on Comfort, Generally Appreciative of Customer Service when Positive

Copy Examples

• •Facebook/Instagram Ad: Tired of snoring disrupting your (and your partner's) sleep? The Rematee Anti-Snore Belt is designed to gently keep you on your side, opening your airways for quieter, more restful nights. Rediscover peaceful sleep. #StopSnoring #SleepWell #Rematee
• •Website Headline: Wake Up Refreshed. Sleep Soundly on Your Side. The Natural Solution to Snoring and Better Sleep.
• •Email Subject Line to Potential Customers: Is Back-Snoring Stealing Your Sleep? There's a Simple Fix.
• •Product Page Snippet: Crafted from soft, durable materials, our Bumper Belt provides comfortable yet effective positional support all night long. Based on the principle that side-sleeping can dramatically reduce snoring, Rematee offers a clinically-aware approach to a better night's rest.
• •Retargeting Ad: Still thinking about better sleep? Don't let snoring win. Try Rematee risk-free with our 30-day money-back guarantee and experience the difference side-sleeping can make.