Brand Tone

Expert and Knowledgeable, Elegant and Refined, Trustworthy and Authentic, Service-Oriented, Classic and Timeless

Brand Values

• •Authenticity
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Expertise and Passion
• •Heritage and Timelessness

Best Practices

• •Emphasize Heritage and Storytelling: Every vintage watch has a history. Weave narratives about the era, the brand's legacy, or the specific model's significance into descriptions. This aligns with the value of timelessness.
• •Use Refined and Precise Language: Avoid overly casual slang or jargon. Opt for sophisticated vocabulary that reflects the luxury nature of the products. Be specific about technical details (movements, materials, complications) to showcase expertise.
• •Highlight Authenticity and Trust: Consistently reassure customers about the genuineness of products and the thoroughness of any servicing. Mention guarantees and expert verification.
• •Maintain a Consistent Voice Across Platforms: Whether it's a detailed website description, a concise Instagram caption, or a customer service email, the tone should remain recognizably Antiqurious – expert, elegant, and trustworthy.
• •Focus on Exclusivity and Value (Not Just Price): While price is a factor, the copy should emphasize the rarity, craftsmanship, investment potential, and enduring style of the watches, appealing to a desire for something unique and valuable beyond its monetary cost.

Social Perception

Specialized Niche Retailer, Resource for Collectors, Trusted Source (locally and for informed international buyers), Focus on Quality and Rarity

Copy Examples

• •Discover timeless elegance at Antiqurious Ginza. For over [Number] years, we have been Tokyo's premier destination for discerning collectors, offering an exquisite selection of authenticated vintage timepieces from the world's most prestigious watchmakers. Each piece in our collection tells a story of heritage and enduring style.
• •A quintessential example of Parisian chic, this 1980s Cartier Tank Vermeil embodies timeless sophistication. Featuring the iconic rectangular case and classic Roman numerals, this meticulously preserved timepiece is powered by a reliable [Movement Type] movement. Sourced with care and authenticated by our in-house experts, it awaits its next chapter with a connoisseur of lasting style. Complete with our 12-month guarantee.
• •A glimpse into horological history: this exceptional Omega [Model Name] from [Year] showcases the innovative spirit and enduring design of a golden era. Its [mention a key feature, e.g., 'flawless patina dial' or 'rare caliber X movement'] is a testament to its journey. Visit our Ginza boutique or explore online to make this piece of time's artistry your own. #VintageOmega #GinzaTokyo #WatchCollector #LuxuryVintage #Antiqurious
• •Dear [Customer Name], This week, Antiqurious unveils a curated selection of newly acquired vintage treasures. From the understated grace of a Patek Philippe Calatrava to the bold character of a vintage Rolex Submariner, discover pieces chosen for their exceptional condition, provenance, and timeless appeal. Each watch is fully serviced and ready to adorn the wrist of a true aficionado. Explore the collection now.
• •Owning a vintage timepiece is an investment in history and craftsmanship. At Antiqurious, we believe that preserving these mechanical marvels is paramount. In this guide, our experts share essential advice on caring for your vintage watch, ensuring its beauty and precision endure for generations to come – from understanding magnetism to routine maintenance.