Brand Tone

Curated & Discerning, Knowledgeable & Passionate, Inspirational & Transformative, Exclusive & Unique, Slightly Industrial & Rustic, yet Elegant

Brand Values

• •Uniqueness & Individuality
• •History & Story
• •Repurposing & Sustainability
• •Quality & Craftsmanship
• •Discovery & Curiosity
• •Customer Assistance

Best Practices

• •Emphasize Storytelling: For each piece or category, hint at its origin, history, or the craftsmanship involved. Use phrases like 'a past reclaimed,' 'whispers of history,' or 'crafted for generations.'
• •Use Evocative & Descriptive Language: Words like 'patina,' 'salvaged,' 'hand-forged,' 'time-honored,' 'repurposed,' 'artisanal,' and 'bespoke character' reinforce the brand's essence.
• •Highlight Uniqueness & Scarcity: Continuously remind the audience that these are 'one-of-a-kind,' 'limited,' or 'rarely found' items.
• •Maintain Visual Consistency: Ensure photography and videography are high-quality, capturing the texture, detail, and grandeur of the items, often in inspiring settings or within the atmospheric warehouse itself.
• •Educate & Inspire: Share knowledge about the items, their historical context, or creative ways to incorporate them into modern and traditional designs. Blog posts and detailed social media captions are key.

Social Perception

A Treasure Trove, High-End & Specialized, Source of Inspiration, Knowledgeable Source

Copy Examples

• •Headline: Unearth Timeless Character. Body: Step into Antiquities Warehouse and discover 35,000 sq ft of hand-selected architectural salvage and unique decor from across Europe. Each piece tells a story. What will yours be?
• •Headline: Beyond Ordinary. Find Your Extraordinary. Body: From majestic French doors to intriguing industrial curiosities, our collection is curated for those who dare to design differently. Repurpose history, redefine your space.
• •Headline: The Soul of Your Space Awaits. Body: Our passion is sourcing one-of-a-kind architectural objects that bring unparalleled soul and story to your environment. Explore unique tables, lighting, and art that transcend time.
• •Headline: Give History a New Home. Body: Discover meticulously salvaged European antiques, each with a rich past waiting to become part of your future. Find the perfect statement piece at Antiquities Warehouse.
• •Headline: Curated Curiosities. Global Finds. Body: Louise McDermott's vision brings the world's most unique architectural treasures to Phoenix. Explore doors with decades of patina, industrial tables with untold tales, and lighting that transforms.