Brand Tone

Passionate, Helpful, Appreciative of Vintage and Quality

Brand Values

• •Quality
• •Customer Satisfaction
• •Tradition & Authenticity (especially for vintage items)
• •Creativity & Self-Expression
• •Reliability

Best Practices

• •Use enthusiastic and descriptive language when highlighting new arrivals or special items.
• •Emphasize the vintage and rare nature of certain beads to appeal to collectors and enthusiasts.
• •Highlight customer service options like one-on-one consultations to build trust.
• •Incorporate calls to action that encourage creativity and self-expression, such as 'Design Your Own Narrative'.
• •Share customer testimonials and reviews prominently to reinforce positive brand perception.

Social Perception

Highly Positive, Trusted Source for Crafters, Appreciation for Selection

Copy Examples

• •"RARE Swarovski! Add a touch of history to your next creation with these exquisite vintage beads."
• •"Need help finding the perfect bead? Our expert team offers one-on-one consultations to guide you."
• •"Craft Your Signature Style with our wide selection of Czech glass beads!"
• •"Over 40,000 Reviews can't be wrong! Experience the quality and service that our customers rave about."
• •"Worldwide Shipping available! Bring our unique beads to your doorstep, no matter where you are."