Tono de Marca

Educational, Nurturing & Trustworthy, Playful & Encouraging

Valores de Marca

• •Child Development
• •Education
• •Quality & Safety
• •Parental Partnership
• •Customer Satisfaction

Mejores Prácticas

• •Balance Education and Emotion: In every piece of copy, aim to connect the educational benefit of the toy with the emotional reward for the parent (e.g., "Watch them learn with joy"). The goal is to make the parent feel excited about giving the gift.
• •Speak to the Parent, for the Child: While the products are for children, the copy should address the parent's goals and concerns, such as safety, development, and quality.
• •Maintain a Consistent Visual and Verbal Style: Ensure that the tone of your text and the style of your photos are aligned across all platforms. A clean, bright, and child-centered aesthetic reinforces the brand's values.
• •Leverage User-Generated Content (UGC): Actively encourage parents to share photos and videos of their children playing with Antiola toys using a specific hashtag. Featuring this content builds a sense of community and provides powerful social proof.
• •Create a 'Voice Chart': Develop a simple internal document that outlines your brand's voice. For Antiola, this could include "Words to Use" (e.g., discover, explore, create, learn, grow) and "Words to Avoid" (e.g., cheap, just a toy, distraction). This ensures everyone writing for the brand stays consistent.

Percepción Social

A Specialized Expert, Trustworthy, Modern & Aesthetically Pleasing

Ejemplos de Copy

• •Build more than just a tower. With our handcrafted wooden stacking rings, your child develops fine motor skills, learns about sizes, and discovers the joy of independent play. The first steps to a lifetime of learning. ✨ #Antiola #MontessoriAtHome #LearnThroughPlay
• •Your baby's world is full of wonder. Our ultra-soft felt play mats provide a safe and stimulating space for their first discoveries. Designed with the Montessori philosophy to encourage curiosity from day one. Shop our 0-12 month collection now.
• •Learning is an Adventure! Get 15% off all Activity Bags this week and pack some fun for your little explorer. Use code: PLAY15
• •Our Montessori toy haul! 🤩 So excited for playtime! #montessoritoys #toddleractivities #antiolastore
• •Psst... Inside: Toys That Teach, Inspire, and Last a Lifetime.