Brand Tone

Caring & Empathetic, Trustworthy & Scientific, Positive & Encouraging, Natural & High Quality, Slightly Premium

Brand Values

• •Pet Well-being: The primary focus is on improving the quality of life, comfort, and happiness of pets.
• •Efficacy & Results: Commitment to providing a product that delivers noticeable improvements in mobility and health.
• •Science & Research: Value placed on clinical evidence and scientific validation of their product's benefits.
• •Natural & Sustainable: Dedication to using natural ingredients sourced sustainably, particularly New Zealand green-lipped mussels.
• •Trust & Transparency: Building confidence through clear communication, money-back guarantees, and showcasing real user experiences.
• •Community: Fostering a supportive network of pet owners who share their experiences and celebrate their pets' health.

Best Practices

• •Lead with Empathy and Connection: Always frame communication from the perspective of a loving pet owner. Use language that acknowledges the emotional bond and the desire for the pet's happiness and comfort (e.g., "your furry friend," "beloved companion," "joyful movement").
• •Balance Emotion with Credibility: While emotional connection is key, always reinforce it with mentions of scientific backing, natural ingredients, and vet support to build trust and justify the premium nature of the product.
• •Show, Don't Just Tell (Use Visuals & Testimonials): Actively solicit and feature user-generated content – photos, videos, and stories of pets thriving on Antinol. This provides powerful social proof and makes the benefits tangible.
• •Maintain a Positive and Hopeful Outlook: Focus on the positive outcomes – improved mobility, more play, a happier pet – rather than dwelling on the problem of joint pain. Antinol should be positioned as a proactive solution for a better quality of life.
• •Be Uniquely New Zealand (When Appropriate): Subtly leverage the "New Zealand made" and "sustainably sourced from NZ" aspects, as this often carries connotations of purity, quality, and natural goodness, especially for the green-lipped mussel ingredient.

Social Perception

Effective Solution, Trustworthy Brand, High Quality, Premium Product, Caring Company, Natural and Safe

Copy Examples

• •Headline: Rediscover Their Spark. See Your Best Mate Thrive Again. Body: Remember those energetic leaps and playful zoomies? Don't let joint discomfort dull their shine. Antinol New Zealand’s natural, science-backed formula helps support your pet's mobility and comfort, bringing back more happy tail wags and shared adventures. Because a moving pet is a happy pet. Try Antinol risk-free for 60 days! Call to Action: Give Them the Gift of Movement
• •Headline: More Playtime, Less Discomfort. Naturally. Body: Crafted from the pure goodness of New Zealand green-lipped mussels, Antinol is the daily support your dog or cat needs for healthy joints and an active life. Trusted by Kiwi pet parents and vets, see the difference our unique PCSO-524® extract can make. Call to Action: Shop Antinol Today & See The Difference
• •Headline: Keep Happiness in Motion! Body: From senior strolls to youthful bounces, every moment with your furry friend is precious. Antinol New Zealand is dedicated to supporting their joint health, so they can keep enjoying life to the fullest, side by side with you. Join our community of happy pets and even happier owners! #AntinolNZ Call to Action: Learn More & Join the Antinol Family
• •Headline: Science-Backed Relief, Naturally Sourced. Body: Worried about your pet slowing down? Antinol’s powerful, patented marine lipid extract is clinically proven to support joint health and mobility. Made with sustainably sourced New Zealand ingredients, it’s care you can trust for your beloved companion. Call to Action: Explore the Science Behind Antinol
• •Headline (Short, Social Media): Happy Joints, Happy Pet, Happy You! ❤️🐾 Body: Give them the support they need to live their best, most active life. Antinol - bringing joy to Kiwi pets, one step at a time. #AntinolPets #NZMade #PetWellness Call to Action: Tap to Shop!