Brand Tone

The predominant tone is caring, trustworthy, and scientific. It communicates with empathy, encouraging and positive language focusing on improvement. This is balanced with a professional, evidence-based approach highlighting scientific backing. On social media, the tone is more community-focused and friendly.

Brand Values

• •Animal Welfare
• •Scientific Efficacy
• •Natural and Safe
• •Transparency and Trust
• •Community

Best Practices

• •Prioritize Empathy: Always start from the pet owner's perspective. Acknowledge their emotional journey and frame Antinol®️ as a caring partner in their pet's health.
• •Balance Emotion with Evidence: Pair heartwarming stories and emotional language with clear, factual statements about the science and natural origins of the product. This builds both an emotional connection and rational trust.
• •Use Storytelling: Feature real customer testimonials and stories prominently across all channels. This is more powerful than simply listing benefits, as it provides social proof and relatable context.
• •Maintain a Positive and Hopeful Voice: Focus on the positive outcomes—regained mobility, happiness, and improved quality of life—rather than dwelling excessively on the pain of joint issues.
• •Engage the Community: Actively encourage and share user-generated content (photos, videos, stories). Respond to comments and questions on social media in a friendly, helpful, and supportive manner to reinforce the brand's community and caring values.

Social Perception

The social perception of Antinol®️ France is largely positive. Customers report significant improvements in pet mobility and happiness, often describing it as effective where other treatments failed. Customer service and fast delivery are praised. While overwhelmingly positive, minor issues like pets refusing capsules, lack of results, or digestive upset are occasionally mentioned. The brand is generally considered reliable and trustworthy.

Copy Examples

• •Voir votre chien retrouver sa joie de vivre n'a pas de prix. Retrouvez les courses et les sauts avec Antinol®️.
• •Regardez Léo, 12 ans, qui profite à nouveau de ses balades au parc ! ❤️ Sa propriétaire nous dit que la différence est 'incroyable'. Partagez-nous aussi l'histoire de votre compagnon avec #antinolfr !
• •Soutenu par la science, approuvé par les vétérinaires. Notre ingrédient breveté, le PCSO-524®, est un concentré de lipides marins 100% naturel qui cible la santé articulaire de votre animal. Efficacité prouvée dans les 60 jours, ou nous vous remboursons.
• •La raideur matinale ralentit votre fidèle ami ? L'arthrose n'est pas une fatalité. Antinol®️ est le soutien quotidien naturel qui aide à maintenir la mobilité et le confort, pour que chaque jour soit une bonne journée.
• •Mobilité. Bien-être. Naturellement. Antinol®️, le complément articulaire pour chiens et chats qui fait la différence. Essayez-le sans risque pendant 60 jours.