Brand Tone

Enthusiastic and Accessible, Practical and Informative, Nostalgic and Collector-Oriented, Slightly Informal but Professional

Brand Values

• •Love for Physical Media and Entertainment
• •Value and Affordability
• •Sustainability/Anti-Disposable Culture
• •Discovery and 'Treasure Hunting'
• •Customer Trust (Aspired)
• •Finnish Identity

Best Practices

• •Embrace the 'Treasure Hunt': Use language that evokes discovery, rarity, and the joy of finding something special (e.g., 'uncover hidden gems,' 'rare finds,' 'your next discovery').
• •Highlight Value and Sustainability: Consistently mention the benefits of buying used – saving money and being eco-friendly. This reinforces key brand values.
• •Keep it Enthusiastic and Approachable: Especially for social media, use a friendly, slightly informal, and enthusiastic tone. Emojis can be used appropriately to add personality.
• •Be Transparent about Condition: When describing used items, be honest and clear. While a general 'good condition' can be used, for more unique or potentially flawed items, specific notes build trust. Reinforce the 'functionality guarantee' where applicable.
• •Connect with Nostalgia (When Relevant): For retro items or classics, tap into the feelings of nostalgia and fond memories associated with them. Ask questions that encourage engagement around these memories.

Social Perception

Generally Positive but with Some Inconsistencies, Concerns about Condition and Speed, Seen as a Go-To for Used Media, Trustworthy (Overall)

Copy Examples

• •Facebook Post (New Arrivals - Vinyl): 'Dust off your record player! 🎶 Fresh batch of classic LPs and hidden gems just landed at Sumashop.fi. From rock legends to indie favorites – your next vinyl treasure awaits. Dive in and rediscover the warmth of analog! #Vinyyli #Levykauppa #SumashopFinds #MusicLovers #Antikvariaatti'
• •Website Banner (General Promotion): 'Give stories a second life! 📚🎬🎮🎵 Explore thousands of pre-loved books, movies, games, and music at Sumashop.fi. Great finds, great prices, and a great way to support sustainable shopping. What treasures will you uncover today?'
• •Instagram Post (Retro Games): 'Remember these? 🕹️ Blast from the past! We've got a fresh stock of retro games that will take you right back to the good old days. Perfect for collectors or a hit of pure nostalgia. Limited stock – grab your piece of gaming history! #RetroGaming #SumashopClassics #Pelikauppa #Nostalgia #UsedGames'
• •Email Newsletter Snippet (Sale): 'Your shelves (and wallet) will thank you! 😉 Our Big Summer Sale is ON! Snag amazing deals on a huge range of books, CDs, DVDs, and LPs. It's the perfect time to stock up on entertainment or find that special item you've been searching for. Shop used, save big, and feel good about it! 👉 [Link to Sale]'
• •Product Description (Used Book - General Approach): 'Journey into another world with this beloved classic. This pre-loved copy is in good condition, ready for its next reader. By choosing used, you're not just getting a great story at a great price – you're helping to write a more sustainable future, one page at a time. All our used items come with the Sumashop discovery guarantee! #BookLover #UsedBooks #SustainableReading #AntikvariaattiFI'