Brand Tone

Professional, Experienced, Customer-centric, Accommodating, Quality-focused, Modern, Stylish, Approachable, Helpful

Brand Values

• •Quality Craftsmanship
• •Customization and Personalization
• •Customer Satisfaction
• •Affordability/Value
• •Durability and Longevity

Best Practices

• •Emphasize Expertise and Heritage: Consistently mention their long experience (since 1998) and specialization in sofas to build trust and convey authority.
• •Highlight Customization and Personal Service: Always include phrases that speak to the bespoke nature of their service (e.g., "your dream sofa," "customized to your needs," "free consultation") to reinforce their customer-centric approach.
• •Focus on Quality Materials and Durability: Regularly use keywords related to the quality of materials (e.g., "original wood," "teak wood," "premium foam") and the longevity of the products (e.g., "durable," "anti-termite," "warranty").
• •Maintain an Approachable and Helpful Voice: Use clear, direct language. Offer solutions and make it easy for customers to connect (e.g., provide clear contact information, invite questions). This aligns with their offer of free consultations.
• •Showcase Modern Aesthetics While Respecting Craftsmanship: Balance the traditional aspect of quality furniture-making with contemporary design language ("stylish," "aesthetic," "minimalist") to appeal to a broad audience.

Social Perception

Positive Customer Experiences, Reliable and Trustworthy, Provider of Aesthetic and Customizable Furniture, Solution-Oriented

Copy Examples

• •Headline: Your Vision, Our Craftsmanship: Custom Sofas by Antik Mebel. Body: Since 1998, Antik Mebel has been dedicated to bringing your dream sofa to life. Choose your size, material, and style, and let our experts create a piece that’s uniquely yours, built with the finest woods and premium foam for lasting comfort. Quality you can feel, service you can trust. #AntikMebel #CustomSofa #KualitasTerjamin
• •Headline: Refresh Your Living Space: Expert Sofa Repair & Trade-In. Body: Love your sofa but it needs a new lease on life? Antik Mebel offers professional repair services to restore its beauty and comfort. Or, trade in your old sofa for a stunning new custom piece. Sustainable solutions, exceptional style. Contact us for a free consultation! #SofaRepair #TradeInSofa #AntikMebelSolutions
• •Headline: Timeless Style, Modern Comfort: Discover the Antik Mebel Difference. Body: Looking for a sofa that’s both stylish and built to last? At Antik Mebel, we use only original teak wood and high-density foam to create minimalist designs that elevate any room. Enjoy free delivery in Jakarta & Depok and a warranty you can count on. #FurnitureBerkualitas #SofaMinimalis #AntikMebelDesign
• •Headline: The Perfect Fit for Your Home: Aesthetic Sofas, Made to Order. Body: Don’t settle for ordinary. Antik Mebel brings you "sofa aesthetic" with a personal touch. From vibrant colors to unique patterns, tell us your vision and we’ll build it. Quality materials, endless possibilities, and a 2-year warranty. Let's create your perfect sofa! #SofaAesthetic #CustomFurniture #AntikMebelIndonesia
• •Headline: Experience the Antik Mebel Guarantee: Quality, Durability, and Style Since 1998. Body: For over two decades, Antik Mebel has provided Indonesian homes with high-quality, custom-made sofas at affordable prices. Our commitment to genuine wood, superior foam, and meticulous craftsmanship ensures your furniture is not just beautiful, but built for years of enjoyment. #AntikMebel1998 #SofaTahanLama #PilihanTerbaik