Brand Tone

Professional and Scientific, Established and Experienced, Quality-Focused and Rigorous, Supportive and Collaborative

Brand Values

• •Commitment to Science and Innovation
• •Quality and Reliability
• •Integrity and Honesty
• •Customer Support and Collaboration
• •Purpose-Driven

Best Practices

• •Maintain a Scientific Lexicon: Use precise, accurate, and accepted scientific terminology appropriate for a research audience. Avoid overly casual language or jargon not recognized in the field.
• •Emphasize Validation and Quality: Consistently highlight the rigorous testing, validation processes (like knockout validation for NeuroMabs), and quality certifications (ISO-13485) that underpin the products. This builds trust and addresses a key concern in the research community.
• •Showcase Experience and Heritage: Leverage the company's long history (since 1962) to underscore reliability, expertise, and a long-term commitment to the scientific community.
• •Focus on Researcher Support: Frame products and services as tools that empower scientists and accelerate their research. Highlight collaborative aspects and the company's role in advancing scientific breakthroughs.
• •Be Factual and Data-Driven: Support claims with evidence where possible (e.g., partnerships with institutions like UC Davis and NIH, specific validation methods). Ensure all technical information is accurate and clearly presented.

Social Perception

A long-standing, reliable supplier of specialized antibodies, particularly for neuroscience research. The emphasis on validation and quality control is positively perceived, especially given the ongoing 'reproducibility crisis' in research. They are seen as a provider of essential tools for research and a knowledgeable and dependable partner for researchers.

Copy Examples

• •Advancing Neuroscience for Over 60 Years with Validated Antibodies. Since 1962, Antibodies Incorporated has been the trusted partner for researchers worldwide. Our NeuroMab collection, rigorously tested and validated, empowers your breakthroughs in understanding the complexities of the brain. Discover precision you can rely on.
• •Your Custom Antibody Project: Engineered for Excellence. Navigate your unique research challenges with Antibodies Incorporated's custom antibody services. From monoclonal and polyclonal development to conjugation and immunoassay services, our ISO-certified facility and expert team deliver solutions tailored to your exact specifications. Let's accelerate your discovery.
• •Quality You Can Trust. Results You Can Publish. At Antibodies Incorporated, quality isn't just a standard; it's our foundation. Our stringent Quality Management System ensures every antibody, including our renowned NeuroMabs and PhosphoSolutions products, delivers reliable and reproducible results, supporting the integrity of your vital research.
• •Decades of Dedication. A Future of Discovery. Antibodies Incorporated was founded on a passion for science. For over six decades, we've dedicated ourselves to providing the scientific community with high-quality immunochemistry tools and expert support, helping to turn research hypotheses into life-enhancing innovations.
• •Beyond the Catalog: A Partnership in Your Research. We offer more than just antibodies; we offer expertise. Antibodies Incorporated is committed to supporting your scientific journey, providing highly-validated reagents and collaborative services to help you achieve your research goals with confidence.