Brand Tone

Friendly and Approachable, Helpful and Service-Oriented, Relaxed and Casual, Classic and Timeless, Positive and Sunny

Brand Values

• •Customer Satisfaction
• •Quality
• •Heritage and Tradition
• •Adaptability/Meeting Customer Needs
• •Providing Value
• •Comfort and Style

Best Practices

• •Know Your Audience: Always write with the target demographic (women 55+ enjoying a Florida lifestyle) in mind. Use language and references that resonate with them.
• •Emphasize Comfort and Ease: Highlight how the clothes fit into a relaxed, comfortable lifestyle without sacrificing style.
• •Maintain a Positive and Sunny Disposition: Let the copy reflect the warmth and brightness associated with Florida. Use optimistic and inviting language.
• •Be Genuinely Helpful: Whether it's product descriptions, social media responses, or email content, focus on providing value and assistance to the customer. Make information clear and accessible.
• •Develop a Brand Voice Guide: Create a simple document outlining key characteristics (e.g., friendly, relaxed, helpful, classic), preferred vocabulary, and things to avoid. This ensures consistency across all writers and platforms.

Social Perception

Positive, Trusted Florida Brand, Go-To for a Specific Demographic, Reliable

Copy Examples

• •Facebook Post (New Arrivals): Hello sunshine! ☀️ Our latest collection of breezy dresses and vibrant tops has just landed – perfect for soaking up those beautiful Florida days in style and comfort. Come find your new favorite outfit! #AnthonysFla #FloridaStyle #NewCollection #ResortWear
• •Instagram Caption (Lifestyle): Living that Florida life to the fullest! 🌴 Our comfortable and chic resort wear is designed to keep you looking and feeling great, whether you're strolling the beach or enjoying a sunset dinner. What's your favorite Florida pastime? #FloridaLiving #AnthonysStyle #BeachLife #ComfortAndStyle
• •Email Subject Line (Sale): Treat Yourself! Relaxed Styles You'll Love are Now on Sale ☀️
• •Product Description Snippet (Dress): Effortlessly elegant and oh-so-comfortable, this dress is your perfect companion for any sunny adventure. Made with breathable fabric and a flattering drape, you’ll feel as good as you look from morning coffee to evening cocktails. Easy to pack, easier to love!
• •Website Banner (Customer Service): Here to Help You Shine! ✨ Questions about sizing or styles? Our friendly team is just a call or click away. We love helping you find the perfect fit!