Brand Tone

Passionate, Experienced, and Direct. Professional yet approachable, like speaking to a fellow enthusiast, focusing on practical aspects of motorsport with authentic 'from the garage' communication.

Brand Values

• •Expertise & Experience
• •Quality & Meticulousness
• •Community & Support
• •Authenticity

Best Practices

• •Lead with Experience: Always leverage the '30 years of experience' angle. It is the strongest and most consistent message across all current platforms.
• •Use Direct, Active Language: Avoid passive voice and marketing fluff. Write as you would speak to a knowledgeable client. Use terms like 'race-proven,' 'track-ready,' and 'meticulously maintained.'
• •Show, Don't Just Tell: Instead of saying 'we are experts,' provide concrete examples. Mention specific cars you've worked on (e.g., 'Masters Historic F1 McLaren,' 'BMW 116 Trophy'), race results, and technical details.
• •Emphasize Your Location: The proximity to Oulton Park is a significant asset. Mentioning it grounds the brand in the heart of the UK racing scene and adds a layer of authenticity.
• •Embrace the Niche: Speak directly to the club and historic racing community. Use terminology they understand and address their specific needs, whether it's for a track day or a competitive championship. Your authenticity is your key differentiator.

Social Perception

Highly reputable and skilled race car specialist, a trusted and expert team. Mentioning their name adds prestige and assurance of quality. Seen as a go-to authority for specific classes like the BMW 116 Trophy.

Copy Examples

• •30 Years on the Track. In the Garage. On the Podium. This is Anthony Seddon Racing.
• •Focus on your line, we'll handle the rest. Our track day support package is built on three decades of racing experience, ensuring your car is ready for every lap. From pre-race prep to pit lane support, we're the team in your corner.
• •Bringing a legend back to life. This historic Porsche 911 RSR tribute arrived as a shell and leaves ready for the grid. Passion, precision, and years of experience in every detail. #HistoricRacing #CarRestoration #PorscheRSR
• •The winning edge for your 116 Trophy. Our rebuilt differentials are race-proven and meticulously prepared in-house. Don't just compete—dominate. Shop the collection.
• •We're not just mechanics; we're racers. Based trackside at Oulton Park, our lives revolve around the drive, the competition, and the pursuit of performance. We prepare every car as if it were our own.