Brand Tone

Inspirational & Uplifting, Authentic & Genuine, Passionate & Enthusiastic, Nostalgic & Evocative, Appreciative & Community-Oriented

Brand Values

• •Creativity & Artistic Vision
• •Inspiration & Perseverance
• •Passion for Detail & Craftsmanship
• •Autism Acceptance & Empowerment
• •Authenticity & Storytelling
• •Joy & Wonder

Best Practices

• •Always Lead with Passion and Inspiration: Frame communications around Anthony's love for his craft and the inspiring nature of his story and artistic output.
• •Emphasize Authenticity: Share genuine moments, behind-the-scenes content, and the real story of Anthony’s journey, including the role of his autism as a unique lens. Avoid overly corporate or impersonal language.
• •Highlight the "Magic" and Unique Technique: Consistently remind the audience of the special skill involved in making model cars look life-sized. Use words like "magic," "illusion," "wonder," and "unique perspective."
• •Foster Community and Appreciation: Engage with comments, share fan interactions when appropriate, and express gratitude for support. Make followers feel like part of Anthony's journey.
• •Maintain Visual Consistency: Ensure that the visual elements accompanying any copy (photos, videos, graphics) align with the high-quality, nostalgic, and detailed nature of Anthony's photography. The visuals should always reinforce the artistic talent at the core of the brand.

Social Perception

Exceptionally Talented, Inspirational Figure, Unique & Innovative, Advocate for Autism Awareness, High-Quality Artist, Down-to-Earth & Relatable

Copy Examples

• •Instagram Post (Image of a vintage model car in a stunning, realistic setting): Step back in time with Anthony Schmidt. 🕰️ Each photo isn't just an image; it's a journey. Experience the magic where miniature becomes monumental, and passion drives perspective. What era does this take you to? #AnthonySchmidtPhotography #ForcedPerspective #VintageCars #ArtisticVision #AutismTalent
• •Facebook Ad (Carousel showing a book, calendar, and a print): Bring home the wonder of Anthony Schmidt Photography. 🌟 From captivating coffee table books to stunning calendars, each piece is a testament to a unique vision that turns the everyday into the extraordinary. Support a young artist and discover the world through his incredible lens. Shop now: [Link to website] #SmallCarsBigInspiration #PhotographyArt #GiftIdeas #SupportArtists #AutismAcceptance
• •TikTok Video Teaser (Fast-paced montage of behind-the-scenes and final shots): Wait for it... 🤯 See how Anthony transforms tiny toys into EPIC scenes! ✨ His secret? A little magic, a lot of passion, and a unique way of seeing the world. Follow for more mind-bending photography! #PhotographyTricks #ModelCars #BehindTheScenes #CreativeGenius #AnthonySchmidt
• •Website About Page Snippet: Anthony Schmidt sees the world differently. Diagnosed with autism at a young age, what began as a childhood fascination with cars has blossomed into an extraordinary photographic journey. Armed with his iPhone and an innate understanding of perspective, Anthony meticulously crafts scenes that make model cars spring to life, inviting you to share in his passion and his unique, inspiring vision. His work is a celebration of creativity, perseverance, and the beauty found in the details.
• •Email Newsletter Subject Line: ✨ Fresh Perspectives: New Arrivals from Anthony Schmidt! Body Snippet: Hello [Customer Name], Get ready to be amazed! Anthony has been hard at work, capturing new moments of miniature magic. Explore the latest additions to our collection and find the perfect piece to inspire your space or gift to someone special. Every purchase supports Anthony's journey and helps share his incredible talent with the world. [Link to New Arrivals]