Brand Tone

Elegant, Sophisticated, Professional, Knowledgeable, Approachable, Helpful, Modern, Stylish

Brand Values

• •Quality & Craftsmanship
• •Customer Centricity & Service
• •Accessibility & Fair Pricing
• •Timeless Elegance & Durability
• •Ethics & Honesty
• •Innovation

Best Practices

• •Define and Document Your Tone: Clearly articulate the core characteristics of your brand's voice (e.g., Elegant, Professional, Helpful, Modern). Create a simple style guide with examples for all team members who create content.
• •Know Your Audience, Adapt by Platform: While the core tone remains consistent, nuances can be adapted. For instance, TikTok can be more informal and direct than a formal website description, but both should still reflect the brand's elegance and expertise.
• •Focus on "The Perfect Fit" & Client Benefit: Consistently weave in the brand's core promise of perfectly tailored garments and how this benefits the customer (confidence, style, comfort).
• •Emphasize Quality and Timelessness: Use language that conveys the durability, craftsmanship, and lasting style of the products, aligning with the value of moving away from overconsumption.
• •Be Genuinely Helpful and Engaging: Whether it's style advice, answering questions, or describing products, maintain an approachable and supportive voice that reinforces the brand's commitment to customer care.

Social Perception

Positive, Reliable for Quality at a Good Price, Expert & Trustworthy, Stylish & Modern, Growing Presence

Copy Examples

• •Crafted for Confidence. Discover Anthony Garçon: Timeless suits and modern menswear, perfectly tailored to your style. Experience the art of the perfect fit.
• •Elegance Redefined. Our new collection blends classic tailoring with contemporary vision. Find your signature look. #AnthonyGarcon #MensFashion #NewSeasonStyle #SuitUp
• •Your Perfect Day, Your Perfect Suit. At Anthony Garçon, we help you find the exceptional suit that tells your story. Expert advice, impeccable style. Book your appointment today. #WeddingSuit #GroomStyle #AnthonyGarconMariage
• •Want to nail that perfect tie knot every time? 🤔 Here’s our quick guide to the classic Windsor! Simple steps for a sharp look. What style questions do you have? Let us know below! 👇 #MensStyleTips #TieTutorial #AnthonyGarcon #ElegantMan
• •Step Into Style: Essential Wardrobe Updates & Expert Tips from Anthony Garçon.