Brand Tone

informative, accessible, and value-oriented

Brand Values

• •Accessibility
• •Value
• •Variety
• •Customer Convenience

Best Practices

• •Focus on Clarity and Simplicity: Use straightforward language that is easy for a broad audience to understand. Avoid overly technical jargon unless explaining specific product benefits clearly.
• •Highlight Value and Promotions: Consistently integrate information about sales, discounts, rewards programs, and special offers into the copy where appropriate.
• •Be Informative and Helpful: Provide essential details about products and their uses. Frame copy around how the products can benefit the customer (e.g., "Unlock Glowing Skin," "Find Your Radiance").
• •Maintain Visual Consistency: Ensure that the tone of the copy aligns with the visual presentation on the website and social media – clean, product-focused, and accessible.
• •Develop Key Messaging Pillars: Create a set of core messages around accessibility, value, variety, and convenience, and ensure these themes are woven throughout all brand communications.

Social Perception

retailer focused on providing a range of beauty products with an emphasis on deals and accessibility. The perception is largely shaped by the brand's own curated online presence.

Copy Examples

• •Headline: Discover Your Radiance for Less! ✨ Body: Explore our wide range of skincare and makeup essentials. From gentle cleansers to vibrant lipsticks, find your new favorites at prices you'll love. Shop the sale now! Call to Action: Shop Now & Save!
• •Headline: Your Beauty Haul Awaits! 💅 Body: Get top beauty brands delivered to your door. Plus, enjoy FREE store pickup. Don't forget to join our rewards program for exclusive discounts! Call to Action: Explore Products
• •Headline: Unlock Glowing Skin ☀️ Body: 悩みや肌質に合わせたスキンケアを見つけましょう。私たちのクレンザー、セラム、保湿剤のセレクションをご覧ください。(Find the perfect skincare for your concerns and skin type. Discover our selection of cleansers, serums, and moisturizers.) Call to Action: Find Your Routine
• •Headline: Special Offer Alert! ⏱️ Body: For a limited time, get [Specific Discount, e.g., 20% off] on all [Specific Category, e.g., moisturizers]. Stock up on your essentials or try something new! Call to Action: Claim Your Offer
• •Headline: Beauty Delivered, Worldwide. ✈️ Body: AnthonG ships! Explore our curated collection of skincare, makeup, and fragrances and have them delivered wherever you are. Call to Action: Start Shopping