Brand Tone

Passionate, genuine, community-focused, professional, friendly, heartfelt, and personal, with an emphasis on craft.

Brand Values

• •Quality and Craftsmanship
• •Mental Well-being
• •Creativity and Uniqueness
• •Community and Connection
• •Sustainability

Best Practices

• •Lead with the 'Why': Always circle back to the core mission of promoting mental wellness and the joy of puzzling. Frame product benefits in terms of relaxation, mindfulness, and satisfaction.
• •Champion Your Artists: Regularly feature the artists behind the designs. This reinforces the values of creativity and community and adds a human element to the brand.
• •Emphasize Craftsmanship and Quality: Use descriptive language that highlights the premium, sustainable materials and the unique cutting techniques. Words like "hand-designed," "perfected technique," and "sustainably sourced" reinforce brand quality.
• •Maintain a Passionate and Genuine Voice: Write with authentic excitement for the craft of puzzle-making. Share the founder's story and the personal benefits of puzzling to create a genuine connection with the audience.
• •Engage the Community: Encourage user-generated content by asking followers to share their completed puzzles. Respond to comments and reviews in a friendly, personal manner to nurture the community feel that customers already appreciate.

Social Perception

Overwhelmingly positive, perceived as high-quality, unique, satisfying, and premium. Seen as a small business with a personal touch, deeply engaged with its community of puzzlers.

Copy Examples

• •Meet the mind behind the magic! ✨ We're thrilled to partner with [Artist's Name], whose vibrant worlds are now yours to piece together. Discover the story in every piece. #AnthologyPuzzles #WoodenPuzzle #ArtYouCanTouch
• •A new story, delivered monthly. Unbox a unique, artist-designed wooden puzzle every month and rediscover the joy of mindful moments. Subscribe to your new favorite ritual.
• •Dare to disconnect? Our 'Deep Ocean' puzzle is not just a challenge; it's a journey. With over 350 intricately cut wooden pieces, including 8 themed marine shapes, it ’s a beautiful way to test your skills and quiet your mind.
• •Piece by piece, find your peace. In a world that's always 'on,' our puzzles offer a quiet sanctuary. Crafted from sustainable wood and designed for a truly satisfying fit, it's more than a puzzle —it's a practice in mindfulness. #MindfulPuzzling
• •Give the gift of a beautiful escape. An Anthology Puzzle is a unique, thoughtful present for the creative, the mindful, and the hard-to-shop-for. Hand-crafted, artist-designed, and endlessly engaging.