Tono de Marca

Aspirational & Empowering, Modern & Streetwise, Performance-Driven & Functional, Relatable & Community-Focused, Confident & Direct

Valores de Marca

• •Versatility
• •Performance & Reliability
• •Modern Design & Style
• •Community
• •Aspiration & Self-Improvement
• •Quality & Durability
• •Comfort

Mejores Prácticas

• •Speak the 'Tradie' Language (Authentically): Use terminology and a conversational style that resonates with the target audience without sounding forced. Understand their daily challenges and aspirations.
• •Emphasize Versatility and Lifestyle Integration: Consistently highlight how the workwear transitions from the job site to everyday activities, reinforcing the 'worksite to workout' or '24/7 wear' message.
• •Focus on Performance Benefits, Not Just Features: Translate technical aspects (e.g., moisture-wicking fabric, Ripstop material) into tangible benefits for the wearer (e.g., 'stay cool and dry,' 'tear-resistant for tough jobs').
• •Maintain an Aspirational and Confident Voice: Reflect the brand's mission to inspire and empower. The copy should feel motivating and assured in the product's quality and design.
• •Visual Storytelling Alignment: Ensure that the copy complements the brand's visual identity (which is modern, active, and often features individuals in dynamic poses). The words should paint a picture consistent with the imagery seen on their website and social media.

Percepción Social

Customers perceive Anthem Workwear as a modern, stylish, and high-quality brand that successfully bridges the gap between functional workwear and activewear/streetwear. The gear is seen as comfortable, durable, and well-suited for the demands of physical work while also being versatile enough for off-duty wear. There's an appreciation for the brand's understanding of the modern tradie lifestyle, which often includes fitness and a desire for more contemporary clothing options. They are viewed as a game-changer in the workwear market, particularly for their innovative designs and focus on active-oriented features. The brand is rapidly gaining trust and popularity in the Australian market.

Ejemplos de Copy

• •Headline: Conquer the Day, On-Site and Off. Body: Your grind doesn't stop at the worksite. Neither should your gear. Anthem Workwear: Engineered for performance, designed for life. #LiveYourAnthem
• •Headline: Built Different. For Those Who Build. Body: Forget clunky, old-school workwear. Anthem delivers next-gen comfort, unyielding durability, and a look that’s as sharp as your skills. Experience the Triumph range.
• •Headline: From Work Tools to Workout. Seamlessly. Body: Why choose between job-ready and gym-ready? Anthem’s active-oriented workwear moves with you, breathes with you, and performs wherever your day takes you.
• •Headline: More Than Workwear. It's a Statement. Body: You’re dedicated, driven, and demand the best. Your gear should reflect that. Anthem Workwear: Performance and style, no compromises.
• •Headline: Join the Anthem Crew. Body: We're more than a brand; we're a community of tradies who value hard work and high standards. Gear up with Anthem and show us how you #LiveYourAnthem.