Tono de Marca

Professional, Artist-Centric, and Ambitious

Valores de Marca

• •Artist Empowerment and Development
• •Legacy and Curation
• •Strategic Growth and Global Reach
• •Independence with Major Clout
• •Diversity and Inclusion

Mejores Prácticas

• •Embrace the "Majorly Indie" Paradox: Always balance professional, ambitious language with a tone that shows genuine passion and respect for artistry. Avoid overly corporate jargon when speaking about artists.
• •Lead with the Artist or Songwriter: When announcing partnerships, center the creator, not just the business transaction. Use quotes from the artist to humanize the news and reinforce your artist-centric values.
• •Tailor the Tone to the Platform: Maintain a highly professional and confident tone on LinkedIn and in press releases. On Instagram and Facebook, be more celebratory and engaging, using visuals and direct fan interaction to build community around your artists.
• •Leverage the Legacy: Regularly reference the iconic history of the brand (e.g., Rush, Canadian roots) to build credibility and connect with long-time music fans. Use phrases like "custodians of legacy" and "building on a rich history."
• •Be Clear and Confident: Whether announcing a new signing or a major acquisition, the copy should be direct, confident, and forward-looking. This reinforces the brand's position as a leader in the independent music space.

Percepción Social

A powerful and respected entity in the music business, seen by the industry as a major, well-funded independent player known for strategic acquisitions and managing high-value catalogs. For artists, it appears as a desirable partner offering significant resources and a global platform while respecting creative integrity. For the public, it's visible through iconic artists and carries a legacy status.

Ejemplos de Copy

• •The Power of a Major. The Soul of an Independent. Welcome to Anthem Entertainment.
• •From writing room to world stage. We're honored to partner with [Artist Name] on their journey. It's a privilege to help bring their vision to life. New single drops Friday! #ArtistFirst #AnthemFamily
• •Anthem Entertainment is proud to announce the acquisition of the legendary [Songwriter/Catalog Name] catalog. We are committed to preserving this incredible musical legacy and introducing it to new generations of listeners worldwide. #MusicPublishing #Legacy
• •A global music company dedicated to championing songwriters and artists. Publishing | Records | Legacy. #MajorlyIndie
• •Your Story Needs a Soundtrack. Ours has billions of streams. Access a world-class catalog of iconic hits and undiscovered gems. Partner with Anthem for fast, creative, and clear licensing solutions.