Brand Tone

Sophisticated & Elegant, Modern & Contemporary, Confident & Empowering, Playful & Creative, Feminine with a Sporty Edge, Minimalist (with a pop of personality)

Brand Values

• •Quality & Craftsmanship
• •Timelessness & Versatility
• •Creativity & Innovation
• •Empowerment of Women
• •Love & Joy
• •Global Sophistication / "Beauty Without Borders"
• •Harmony (Wa)
• •Embracing Imperfection (recent theme)

Best Practices

• •Embrace "Sophisticated Simplicity": Use clear, elegant language that reflects the minimalist yet detailed nature of the designs. Avoid overly casual slang but maintain a modern feel.
• •Highlight Craftsmanship and Exclusivity: Consistently mention the hand-woven nature of the Wirebags and the unique materials used, reinforcing the quality and luxury aspects.
• •Speak to the "ANTEPRIMA Woman": Craft messages that resonate with an intelligent, confident, joyful, and globally-minded woman who appreciates art, creativity, and timeless style.
• •Infuse Playfulness and Artistry: While maintaining elegance, don't shy away from language that evokes creativity, joy, and the unique, almost sculptural quality of the Wirebags. Use vivid descriptions for colors and textures.
• •Maintain a Global and Ageless Perspective: Write copy that appeals to a diverse audience, emphasizing the "ageless and borderless" philosophy of the brand.

Social Perception

Iconic Wirebag, Respected Fashion Brand, Innovative & Artistic, High-Quality & Luxurious, Associated with Izumi Ogino

Copy Examples

• •ANTEPRIMA: Where timeless elegance meets modern confidence. Discover the Wirebag, an icon of your strength and style.
• •Unleash your inner artist. The ANTEPRIMA Wirebag – a vibrant canvas for your unique expression. Hand-woven with love, designed to spark joy.
• •Experience the exquisite craftsmanship of the ANTEPRIMA Wirebag. Meticulously hand-knitted from our exclusive wire, each piece is a testament to enduring quality and sophisticated design, made to accompany the discerning woman through every season.
• •For the woman who draws her own life. ANTEPRIMA celebrates the intelligent, joyful, and confident spirit of modern femininity. Our collections are designed to empower your journey, effortlessly.
• •Step into the future of elegance. Explore the latest ANTEPRIMA collection and find the piece that speaks to your enduring style and innovative spirit.