Brand Tone

caring, gentle, and trustworthy

Brand Values

• •Child Well-being and Happiness
• •Health and Safety
• •Sustainability and Environmental Responsibility
• •Quality and Durability
• •Modern and Functional Design

Best Practices

• •Always lead with the "why": Start with the brand's core values of child well-being, safety, and sustainability. Every piece of copy should reflect this caring and responsible ethos.
• •Use gentle and reassuring language: Words like "soft," "gentle," "pure," "safe," and "comfort" should be staples in the brand's vocabulary. The tone should always be warm and empathetic, like a trusted friend giving advice.
• •Highlight the benefits of organic: Don't just say it's organic; explain what that means for the child and the environment. Use phrases like "free from harmful chemicals," "kind to sensitive skin," and "sustainably sourced" to reinforce the brand's commitment to health and eco-consciousness.
• •Maintain a clean and modern aesthetic: The visual branding on social media and the website is minimalist and soft. The copy should match this by being clear, concise, and uncluttered. Avoid overly playful or loud language that would clash with the visual identity.
• •Be transparent and informative: Share the story behind the brand, including its connection to Mayteks and its commitment to GOTS certification. This transparency builds trust and reinforces the perception of quality and reliability. Use the "Our Story" section of the website as a source for this information.

Social Perception

The general perception of Antebies is positive. Customers appreciate the quality of the fabrics and the fact that they are organic and safe for children's sensitive skin. The designs are seen as stylish and comfortable. The brand is perceived as reliable and of high quality, a trustworthy choice for parents. The connection to an established textile company likely contributes to this positive perception, with generally satisfied customers.

Copy Examples

• •Softness they can dream in. Introducing our newest collection of organic cotton pajamas. Designed for the sweetest dreams and the coziest mornings, each piece is crafted with GOTS-certified organic cotton, because we believe that a good night's sleep starts with the gentlest touch. Explore the new collection at antebies.com.tr. #Antebies #OrganicKidsWear #SweetDreams
• •Welcome to the world, little one. The first moments are the most precious. Wrap your newborn in the pure, gentle comfort of Antebies. Our hospital-newborn sets, made from the softest organic cotton, are designed to protect their delicate skin from day one. [Shop Newborn Sets]
• •Subject: Clothing that cares for your child and the planet. At Antebies, we believe in creating a better world for our children to grow into. That's why we choose GOTS-certified organic cotton for our clothing, ensuring that every piece is not only soft and safe for your little one but also kind to the environment. Learn more about our commitment to sustainability on our blog.
• •From playtime to naptime, in comfort and style. Why choose between style and comfort? Our versatile loungewear is perfect for all of your toddler's adventures. Made from durable, breathable organic cotton, it's clothing that can keep up with them, no matter where the day takes them. Discover our 2-in-1 styles today.
• •Which of our new organic pajama prints is your favorite? [Poll Options: Print A or Print B] (Image: A split screen showing two different pajama designs. Follow-up story: A picture of the winning pajama set with a "Shop Now" link.)