Brand Tone

Artistic & Philosophical, Minimalist & Sophisticated, Avant-garde & Unconventional, Confident & Understated, Respectful (towards materials & craft)

Brand Values

• •Individuality & Self-Expression
• •Gender Fluidity & Inclusivity
• •Naturalism & Architectural Influence
• •Juxtaposition & Balance
• •Conscious Design & Craftsmanship
• •Timelessness over Trends
• •Authenticity

Best Practices

• •Embrace Philosophical Language (Subtly): Weave in concepts of individuality, inner nature, and the character of materials without becoming overly academic or inaccessible. Use evocative words that hint at deeper meanings.
• •Focus on "Feeling" and "Being" over "Having": The copy should speak to how the clothes make the wearer feel and who they allow the wearer to be, rather than just describing product features. Highlight confidence, freedom, and self-expression.
• •Maintain a Minimalist and Sophisticated Voice: Avoid hyperbole, excessive jargon, or overly casual slang. Keep sentences structured and elegant, reflecting the clean lines and understated nature of the designs.
• •Highlight Unconventionality and Fluidity: Consistently reinforce the brand's departure from norms, its embrace of asymmetry, drapes, and gender-fluid concepts. Use terms that suggest movement, flow, and a break from rigidity.
• •Storytelling through Craft and Inspiration: Share the inspiration behind collections or specific pieces, whether it's architecture, natural forms, or the textile itself. This adds depth and reinforces the value of craftsmanship and conscious design.

Social Perception

Innovative and Trailblazing, Artistic and Intellectually Driven, High Quality and Unique, Celebrity Endorsed, Expanding and Accessible, Favored by a Confident Clientele

Copy Examples

• •Headline: Define Your Own Form. Body: Antar Agni is not about following; it's about becoming. Discover silhouettes that move with your spirit, crafted from fabrics that speak their own truth. Wear your inner fire. Focus: Individuality, Naturalism, Sophistication
• •Headline: Beyond Labels. Beyond Convention. Body: We see clothing as a second skin, an extension of self, unbound by fleeting trends or rigid definitions. Explore pieces that honor your unique architecture. Focus: Gender Fluidity, Avant-garde, Architectural Influence
• •Headline: The Eloquence of Asymmetry. Body: Find beauty in imbalance, strength in fluidity. Our designs are a dialogue between structure and flow, tradition and the now. This is Antar Agni – clothing with a quiet intellect. Focus: Artistic, Juxtaposition, Understated Confidence
• •Headline: Woven with Intent. Worn with Purpose. Body: Each Antar Agni creation begins with a reverence for the material. Handwoven textiles and considered drapes shape garments that are as individual as you are. Experience conscious luxury. Focus: Craftsmanship, Individuality, Sophistication
• •Headline: Embrace the Mundane. Then Redefine It. Body: Antar Agni finds the extraordinary in the everyday. Our pieces are an invitation to explore the dualities within, offering a new perspective on classic forms. Dress for your own narrative. Focus: Philosophical, Juxtaposition, Self-Expression