Brand Tone

personal, aspirational, and spiritual

Brand Values

• •Handmade Craftsmanship
• •Quality and Accessibility
• •Female Empowerment
• •Spirituality and Protection

Best Practices

• •Maintain the Personal Voice: Always write as if Rosann is speaking directly to a friend. Use "I," "my," and address the audience as "you" or "tropical girls." This is the brand's most unique asset.
• •Weave in the "Why": Never just sell a product; sell its meaning. Consistently use keywords like "intention," "protection," "handmade," and "empowerment" to reinforce the brand's core values in product descriptions, ads, and social posts.
• •Anchor the Brand in its Location: Regularly mention "Puerto Rico," "Rincón," and the "tropical lifestyle." This creates a strong sense of place and authenticity that differentiates the brand from generic competitors.
• •Balance "Luxury" and "Simplicity": Use descriptive words that evoke quality ("18k gold plate," "freshwater pearls," "high-quality") while keeping the overall tone simple, accessible, and friendly. This makes the "luxury" feel attainable.
• •Show, Don't Just Tell, on Social Media: Use captions to tell the story behind the visuals. If you post a picture of a bracelet, explain the meaning of its charm. If you show a lifestyle shot, describe the feeling. This bridges the gap between the product and the aspirational lifestyle it represents.

Social Perception

charming, authentic, and trustworthy small business

Copy Examples

• •Hello, tropical girls! ✨ Our new 'Solana' collection has arrived. Each piece is handmade with intention, ready to soak up the sun with you. Designed to be as radiant and powerful as you are. Discover your new summer essentials. Link in bio to shop. #AntalyaDesigns #HandmadeJewelry #TropicalVibes #LuxuryInSimplicity #PuertoRico
• •Wear Your Protection, Beautifully. More than just an accessory, our bestselling Protección Bracelet is a symbol of your inner strength. Crafted with high-quality 18k gold plate and a powerful evil eye charm, this piece is designed to deflect negative energy and safeguard your peace. Handmade in Puerto Rico, it's a delicate yet potent reminder to wear your intention every day.
• •Jewelry with a Deeper Meaning. Your jewelry should be as meaningful as it is beautiful. At Antalya Designs, we create handmade pieces with powerful intentions. Our evil eye and spiritual collections are designed to bring protection and positive energy into your life. Find the piece that speaks to your soul. #SpiritualJewelry #MindfulLiving #EvilEyeProtection #HandmadeWithLove
• •Video: A short, fast-paced video showing Rosann's hands skillfully assembling a piece of jewelry, with quick cuts to the finished product being worn on a beach. On-screen text: "From my hands to yours ✨" -> "Handmade in PR with powerful intention" -> "Antalya Designs" Caption: "Every piece tells a story. This is ours. ❤️ #HandmadeJewelry #SmallBusiness #FounderStory #PuertoRico #JewelryMaking"
• •Subject: The Story Behind Your Favorite Jewelry Body: "Hi tropical girl, it's Rosann, the founder of Antalya Designs. When I started this journey in 2020, my dream was simple: to create beautiful, high-quality jewelry that helps you feel as amazing as you are. Every piece is still handmade by me in my small workshop in Rincón, Puerto Rico, with a little bit of sunshine and a lot of love. Thank you for being a part of this dream. Your support means the world."