Brand Tone

Intimate & Vulnerable, Authentic & Genuine, Melancholic yet Hopeful, Relatable, Soft-spoken & Thoughtful

Brand Values

• •Emotional Honesty: Sharing genuine feelings and experiences, even the difficult ones.
• •Authenticity: Being true to oneself and presenting that truth to the audience.
• •Connection: Building a deep, empathetic bond with listeners through shared emotional landscapes.
• •Vulnerability as Strength: Showing that it's okay to be open about struggles and insecurities.
• •Empathy: Understanding and sharing the feelings of others, reflected in his songwriting and interactions.

Best Practices

• •Embrace Vulnerability: Don't shy away from honest, emotional language. Use words that convey genuine feeling rather than just facts.
• •Speak Directly & Intimately: Use 'I,' 'you,' and 'we' to foster a personal connection. Write as if you're talking to a close friend.
• •Incorporate Lyrical Themes: Weave in phrases, sentiments, or imagery that echo the themes present in Anson Seabra's music (e.g., stars, rain, heartbreak, hope, finding oneself).
• •Prioritize Authenticity: Avoid overly corporate or sales-y language. Keep it simple, sincere, and true to the artist's perceived personality. If it feels forced, it's not right.
• •Foster Community: Encourage interaction and acknowledge the fans' emotional investment. Frame announcements and posts as shared experiences.

Social Perception

The 'Comfort' Artist, Relatable Songwriter, Genuine & Down-to-Earth, Talented Musician, Voice for the Brokenhearted/Introspective

Copy Examples

• •Wrap yourself in the feeling. Our new '[Song Lyric Snippet]' hoodie is more than just comfort; it's a reminder you're understood. Soft, just like your favorite Anson Seabra melody. Limited drop.
• •Some feelings are best sung. My new song, '[Song Title],' is out now. For the quiet nights, the loud thoughts, and everyone in between. Hope it finds you where you are. Link in bio.
• •Reading through your comments on '[New Song]' and feeling so much gratitude. What lyric is speaking to you the most right now? Share it with me. 🤍
• •It's time to share these songs, and these moments, together. The '[Tour Name]' tour is coming. Can't wait to see your faces and sing with you. Tickets on sale [Date]. Let's make some memories.
• •(Video of Anson playing a soft piano melody) Just a little something for your evening. Sometimes the simplest melodies say the most. Sending love. #AnsonSeabra #Piano #EmotionalMusic #NewMusic