Brand Tone

Calm, focused, artisanal, simple, direct, and informative. Authenticity and transparency, letting the quality of the work speak for itself.

Brand Values

• •Craftsmanship
• •Quality & Durability
• •Uniqueness & Personalization
• •Simplicity & Functionality
• •Local Artistry & Community

Best Practices

• •Lead with the Craft: Always bring the focus back to the handmade process. Use words like "crafted," "handmade," "artisan," and "workshop" to reinforce your core identity.
• •Emphasize Durability and Longevity: Frame your products as long-term investments. Talk about how the leather ages, patinas, and becomes more personal over time. This counters the narrative of fast fashion.
• •Keep it Simple and Direct: Your tone is calm and confident. Avoid hyperbole and pushy sales language. Let the quality and aesthetic of your products be the main message.
• •Tell the Story of Place: Regularly mention your roots in Okinawa. This provides a unique identity and a sense of authenticity that resonates with customers looking for a story.
• •Use Sensory Language: Especially in video descriptions, use words that evoke the senses, connecting with your ASMR content. Phrases like "the scent of fresh leather," "the sound of a clean cut," or "the feel of supple hide" can be very effective.

Social Perception

A high-quality, authentic, and artisanal brand. Seen as a refreshing alternative to mass-produced fashion, appealing to a 'hipster' demographic and tourists seeking unique Okinawan souvenirs. Associated with the cultural renaissance in Naha, making it one of Japan's coolest cities. Customers value the handmade nature and local connection, and the ASMR content contributes to a perception of skilled and creatively engaging craftsmanship.

Copy Examples

• •The art of simplicity, held in your hand. Our new bifold wallet, crafted from a single piece of rich Italian leather. Every cut, stitch, and fold is made with intention in our Okinawa workshop. Built to last, designed to age beautifully with you. #anshare #leathercraft #handmade #okinawa
• •The satisfying sound of quality. Watch our artisans bring our signature tote bag to life. From tracing the pattern to the final stitch, this is where durability meets design. #asmr #leatherwork #craftsmanship #madeinjapan
• •anshare was born from a respect for materials and a love for the process. Here in our Naha, Okinawa workshop, we combine traditional techniques with timeless design. We don’t just make leather goods; we craft companions for your journey that are designed to last a lifetime.
• •Tired of the throwaway culture? Invest in something real. Our leather goods are handmade in Okinawa, designed to be repaired, not replaced. Discover the difference of true craftsmanship with anshare.
• •Secure your camera with a strap that's as thoughtfully crafted as your photos. Made from supple, durable cowhide with solid brass fittings, our camera strap offers comfort and reliability without sacrificing style. Adjustable, personalized, and handmade in our Okinawa studio.