Brand Tone

Professional & Direct, Helpful & Supportive, Quality-Oriented, Accessible, Visually Clean & Modern

Brand Values

• •Quality
• •Professionalism
• •Accessibility & Convenience
• •Customer Support
• •Innovation/Variety

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's tone (e.g., professional, helpful, direct, quality-focused), key messaging points, "do's and don'ts" for language, and provide examples. Share this with anyone creating content.
• •Prioritize Clarity and Conciseness: For a professional audience, get straight to the point. Highlight benefits and features clearly without unnecessary jargon or overly casual language. Ensure product descriptions are accurate and informative.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the visual elements used (e.g., clean, professional photography). The visual and written language should complement each other.
• •Focus on the Professional Customer: Address their needs, challenges, and aspirations. Use language that resonates with lash artists and microblading technicians (e.g., "enhance your artistry," "client satisfaction," "precision tools").
• •Review and Refine Regularly: Periodically review all copy across platforms (website, social media, emails) to ensure it aligns with the defined brand voice and values. Get feedback from customers or team members to identify any inconsistencies.

Social Perception

Reliable Supplier, Good Value, Professional Resource, Positive Customer Service Experiences, Growing Community

Copy Examples

• •✨ Elevate your artistry. Introducing our new Precision Pro Lash Tweezers – engineered for ultimate control and flawless application. Shop now and experience the difference. #AnpingBeauty #LashArtist #LashSupplies #PrecisionTools
• •Your Trusted Partner for Professional Lash & Brow Supplies. Quality tools, exceptional results. Explore our collection.
• •Stock up and save! This week only, get 15% off all our best-selling lash extension adhesives. Ensure perfect retention and happy clients. [Link to Adhesives]
• •Achieve crisp, natural-looking strokes every time. Our ergonomic microblading pen offers superior grip and stability, designed for the discerning professional. Built for precision, crafted for durability.
• •Tired of lint getting in the way? Our Ultra-Soft Under Eye Pads are a client favorite for a reason! Secure, comfortable, and residue-free. See why pros love them! #LashEssentials #AnpingBeautyPro #ClientComfort