Brand Tone

Confident & Bold, Passionate & Enthusiastic, Youthful & Trendy, Approachable & Engaging, Quality-Conscious

Brand Values

• •Authenticity
• •Quality
• •Style & Trend Leadership
• •Connection
• •Individuality/Originality
• •Conscious Production (emerging)

Best Practices

• •Embrace Bold Statements: Don't shy away from confident language that positions the brand as a leader and innovator in style (e.g., "surpass trends," "redefine style").
• •Highlight Origins and Quality: Consistently mention "Designed in Spain," "Made in Portugal," "quality materials," and "recycled components" to reinforce the value and craftsmanship.
• •Speak to Individuality: Use language that empowers customers and appeals to their desire for originality and self-expression (e.g., "your journey," "original style," "for those who dare").
• •Maintain a Passionate and Enthusiastic Voice: Infuse copy with energy and a genuine love for design and fashion. Use vibrant adjectives and engaging questions.
• •Be Relatable but Aspirational: While trendy and stylish, ensure the tone remains approachable. Invite customers to join the "Another Trend family" or share their vision, making the aspirational style feel attainable.

Social Perception

Positive Customer Feedback, Fashionable & On-Trend, Good Quality for Price, Emerging Brand Awareness

Copy Examples

• •Headline: Don't Follow. Lead. Body: Tired of the same old kicks? Another Trend is for those who dictate style, not just chase it. Discover sneakers crafted in Europe, designed to turn heads and last beyond the season. Your journey, your trend.
• •Social Media Post: Step into your spotlight. ✨ Our latest collection just dropped – fusing bold design with uncompromising quality. Because life’s too short for boring shoes. #AnotherTrend #SneakerStyle #BeTheIcon
• •Product Description Snippet: More than just a sneaker, it’s a statement. Designed in Spain, handcrafted in Portugal with premium leathers and recycled soles. Experience the difference passion makes. Walk your way.
• •Email Subject: Ready to Break from the Pack? Body: At Another Trend, we believe style is personal. That’s why we create sneakers that are as unique as you are – blending authentic design with European craftsmanship. Find your perfect pair and dare to be different.
• •Ad Copy: Elevate Your Everyday. Another Trend sneakers: Where comfort meets cutting-edge style. We’re not about fast fashion; we’re about iconic footwear that tells your story. Shop now and enjoy every step.