Brand Tone

Humorous/Funny, Quirky/Corky, Mysterious/Anonymous, Playful/Lighthearted, Surprising/Bewildering

Brand Values

• •Fun and Laughter
• •Surprise and Novelty
• •Anonymity (as a feature)
• •Creating Memorable Moments
• •Lighthearted Mischief

Best Practices

• •Embrace the Absurd: Always lean into the inherent silliness of the product. Use puns, playful language, and acknowledge the quirky nature of sending a potato.
• •Highlight Anonymity & Mystery: Continuously play up the 'who done it?' aspect in your copy. Use phrases that build intrigue around the anonymous sender.
• •Focus on the Reaction: Describe or encourage imagining the recipient's surprise, confusion, and eventual amusement. User-generated content (reactions) is gold for this.
• •Keep it Light and Positive: Even though it's a 'gag,' the overall feeling should be one of fun and good humor, not maliciousness. Ensure copy is upbeat and cheerful.
• •Be Conversational and Informal: Use a friendly, approachable, and casual tone, as if you're sharing an inside joke with your audience. Avoid overly corporate or stiff language.

Social Perception

Largely Positive & Amused, Novelty Appeal, Notoriety, Minor Concerns

Copy Examples

• •Ad Headline: Nothing says 'I'm thinking of you' quite like a potato. Anonymously. Yeah, we went there.
• •Social Media Post: Your friend just got a promotion? Congrats! Your sibling's birthday? Perfect! You just want to confuse someone? We got you. Send an AnonymousPotato and watch the bewilderment unfold. 😂 #AnonymousPotato #GagGift #Surprise
• •Product Description Snippet: Warning: May cause uncontrollable laughter, extreme confusion, and an urgent need to text everyone they know asking, 'Did YOU send me a potato?!' Our classic Anonymous Potato is the ultimate prank, the perfect pick-me-up, and the most memorable message they'll ever get on a root vegetable.
• •Email Subject Line: Someone (anonymously) thinks you're spud-tacular! (No, really, it's a potato)
• •Website Call to Action: Ready to send some serious spud-based silliness? Customize your potato and unleash the laughter!