Brand Tone

Artistic, Mindful, and Personal

Brand Values

• •Sustainability
• •Artistry and Quality
• •Co-creation and Community
• •Ethical Production

Best Practices

• •Lead with 'Why': Always start with the brand's purpose. Whether it's a product description or a social media post, connect the item back to the core values of sustainability, artistry, and co-creation.
• •Use Storytelling: Frame products within a narrative. Talk about the inspiration behind a print, the feel of the fabric, or the journey of a garment from a vote to a finished piece. This elevates the brand beyond just selling clothes.
• •Embrace "We" and "You": Foster a sense of community by using inclusive language. Position the brand and the customer as partners in a movement towards better fashion.
• •Highlight the Tangible and the Intangible: Speak about the concrete benefits (e.g., "soft, natural fibers," "custom fit") and the emotional ones (e.g., "wear your values," "a piece of art").
• •Educate and Empower: Use your copy to inform the audience about the problems of fast fashion and how their choices can make a difference. This reinforces the brand's authority and mission, empowering customers to feel good about their purchases.

Social Perception

high-end, niche brand for consumers who are both style-conscious and ethically minded. They are seen as a "luxury, art, and slow fashion" brand.

Copy Examples

• •Meet the Eloise dress. More than just a garment, it's wearable poetry, designed with intention and crafted just for you. Each hand-painted blossom is a promise of our commitment to sustainable beauty. Pre-order yours now and join us in wearing the change you want to see in the world.
• •Fashion, but make it mindful. We don't guess what you want; we ask. Through our made-to-order model, we create only what is loved, eliminating waste and celebrating conscious consumption. This is slow fashion, reimagined.
• •For the romantic souls and the print savvies. Our Colette Dress, with its flowing silhouette and unique print, is a testament to the beauty of slow fashion. Made from natural fibers and crafted to last, it's a piece you'll treasure for seasons to come.
• •Tired of the endless cycle of fast fashion waste? At Anomable, we're building a different kind of wardrobe. One that's built on demand, on quality, and on a love for both style and the planet. Discover our collection of wearable art.
• •You are at the heart of Anomable. That's why we're inviting you to help shape our next collection. Cast your vote for the designs you'd love to wear and help us co-create a more sustainable future for fashion, one beautiful piece at a time.