Brand Tone

Approachable and Friendly, Trendy and Fashion-Conscious, Culturally Inspired (Indian-Mauritian Fusion), Confident and Proud

Brand Values

• •Customer Satisfaction
• •Accessibility and Convenience
• •Celebration of Femininity and Individuality
• •Blend of Tradition and Modernity
• •Quality and Craftsmanship (Implied)

Best Practices

• •Embrace "We" and "You": Consistently use inclusive and direct language (e.g., "We are happy to assist you," "Your perfect dress") to maintain an approachable and customer-focused tone.
• •Infuse Cultural Keywords Naturally: Subtly weave in terms that evoke Indian heritage (e.g., "artistry," "traditional motifs," "ethnic charm") when describing relevant products, balancing it with Mauritian relevance.
• •Highlight Trends with a Unique Twist: When mentioning "latest trends," connect them to the brand's unique offering – how Anokhi interprets these trends with its signature blend of comfort, elegance, and cultural inspiration.
• •Focus on Empowerment and Joy: Craft copy that makes the customer feel good, confident, and happy with their purchase (e.g., "celebrate your unique story," "wear your elegance with pride," "putting a smile on your faces").
• •Maintain a Consistent Visual and Textual Language on All Platforms: Ensure that the friendly, vibrant, and culturally appreciative tone seen on the website is mirrored in social media captions, ad copy, and customer service interactions. Use emojis thoughtfully to enhance friendliness where appropriate (as seen on their Instagram).

Social Perception

Local Go-To for Indian-Inspired Fashion, Trendy and Up-to-Date, Reliable Local e-commerce, Connected to Indian Heritage

Copy Examples

• •Headline (Website/Social Media): Anokhi: Unwrap Your Style. Mauritian Charm, Indian Soul. Shop the latest trends now!
• •Product Description (Kurti): Embrace effortless elegance with our 'Mehak' Kurti. Inspired by timeless Indian artistry, this vibrant piece is perfect for your everyday glow or a special island occasion. Feel beautiful, feel Anokhi.
• •Instagram Caption (New Arrivals): Fresh drops just landed! ✨ Discover the perfect blend of Mauritian ease and Indian inspiration in our new collection. Which Anokhi piece tells your story? #AnokhiMauritius #NewCollection #IslandStyle #EthnicChic
• •Email Marketing Subject: 💖 Your Next Favourite Dress is Here, Anokhi Style! + 10% Off!
• •Facebook Ad Copy: Looking for stunning kurtis, breezy maxi dresses, or unique ethnic wear in Mauritius? Anokhi.mu brings you the latest trends, shipped locally! Shop with us and let your style shine. 😊 #AnokhiMU #MauritiusFashion #OnlineShopping