Brand Tone

Friendly and Approachable, Creative and Passionate, Appreciative and Community-Oriented, Playful and Youthful, Handmade and Authentic

Brand Values

• •Creativity and Design
• •Customer Satisfaction
• •Quality (implied)
• •Accessibility
• •Personal Touch & Small Business Charm

Best Practices

• •Know Your Audience, Speak Their Language: Understand who your primary customers are (e.g., young women, teens, those looking for affordable, trendy accessories) and use language, emojis (appropriately), and references that resonate with them. Keep the tone light, positive, and relatable.
• •Showcase Personality: Don't be afraid to let the brand's personality shine through. Refer to the "chulbuli" designer, the engineering approach to design, or the family/kids who test products, as mentioned on your "Our Team" page. This makes the brand more human and memorable.
• •Focus on "Unique Style" and "Charm": The name "Anokhi Adaa" itself implies uniqueness and style/grace. Consistently weave these concepts into product descriptions and social media posts, emphasizing how the accessories help customers express their individuality.
• •Encourage and Feature User-Generated Content: Actively ask customers to share photos and experiences. When re-sharing, use an appreciative and enthusiastic tone. This reinforces community and provides authentic social proof.
• •Be Consistent Across All Platforms: Whether it's a website product description, an Instagram caption, a Facebook post, or an email, the underlying friendly, creative, and appreciative tone should remain consistent. Create simple brand voice guidelines for anyone writing copy.

Social Perception

Positive for Product Aesthetics, Good for Gifting and Personal Use, Emerging Online Brand, Interactive with Customers (on Instagram), Generally Trustworthy (within its niche)

Copy Examples

• •✨ Twirl into your week with a pop of color! 🌈 Our new handmade scrunchies have just landed, designed with love and a sprinkle of Anokhi Adaa charm. Which one is calling your name? Let us know below! 👇 #AnokhiAdaa #HandmadeWithLove #ScrunchieLove #NewCollection #HairCandy
• •Add a touch of handmade elegance to your everyday style! This unique hair clip isn't just an accessory; it's a little piece of art, carefully designed by Faiza to make you smile. Perfect for keeping those lovely locks in place with a dash of Anokhi Adaa flair. ✨ #StyleItYourWay #UniqueAccessories #AnokhiAdaaFinds
• •Hey beautiful! 💖 Looking for that perfect accessory to complete your look? From vibrant scrunchies to chic headbands, Anokhi Adaa has all the little treasures to express your unique style. Shine on! Shop now & find your new favorite! [Link to website] #AnokhiAdaa #HairAccessories #ExpressYourself #TrendyVibes
• •We're blushing! 😊 Seeing how you style your Anokhi Adaa goodies makes our day! Check out @[CustomerInstagramHandle]'s gorgeous look featuring our [Product Name] scrunchie on our blog. Got your own Anokhi Adaa moment? Tag us #AnokhiAdaaLove – we can't wait to see! [Link to Blog Post]
• •Welcome to Anokhi Adaa! We're a small team with big hearts (and a serious love for cute accessories!). From Syed's engineering precision in design to Faiza's creative sparkle, every piece is crafted with passion, hoping to bring a little joy to your day. Thanks for being part of our amazing community! 💕 #SmallBusinessBigDreams #AnokhiAdaaFamily