Brand Tone

Elegant, Heritage-Rich, and Empowering

Brand Values

• •Authenticity and Heritage
• •Empowerment
• •Quality and Craftsmanship
• •Community
• •Uniqueness

Best Practices

• •Lead with Storytelling: Always frame products within a larger narrative of heritage, art, and craftsmanship. Instead of just listing features, tell the story behind the piece.
• •Use Evocative and Elegant Language: Employ a rich vocabulary that reflects the quality and sophistication of the products. Words like "heritage," "artisan," "timeless," "bespoke," and "celebration" should be staples.
• •Emphasize Authenticity: Continuously highlight what makes the products genuine, whether it's the hand-painted details, the purity of the silver, or the traditional techniques used.
• •Empower the Customer: Write copy that makes the customer feel like they are not just buying a product, but making a conscious style statement that sets them apart.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy perfectly matches the elegant, high-quality aesthetic of the product photography and website design for a seamless brand experience.

Social Perception

Customers associate the brand with beauty, high quality, and excellent service. It is seen as a go-to source for special occasion wear and unique, traditional pieces. The brand successfully projects an image of being a curator of fine Indian craftsmanship for a discerning, global audience.

Copy Examples

• •Adorn yourself in stories of the past. Our handcrafted silver necklace is more than an accessory; it's a piece of heritage, reimagined for the modern woman. Discover the art of timeless elegance. #AnokheeAda #SilverJewelry #TimelessStories
• •Anokhee Ada: Where Vintage Craftsmanship Meets Modern Grace. Explore our curated collection of authentic silver jewelry and write your own style story.
• •Tired of the ordinary? Embrace the unique. Anokhee Ada offers exquisite, hand-painted sarees and ethnic wear that celebrate your individual style. Shop our new collection and find the piece that speaks to you.
• •Each brushstroke tells a story of tradition. This hand-painted organza suit is a wearable masterpiece, blending fluid silhouettes with intricate artistry. Crafted for the woman who is both classic and contemporary. Be the embodiment of grace.
• •Find your 'Anokhi Ada' (unique grace) with our stunning collection of Indian ethnic wear and silver jewelry. Perfect for weddings, festivals, or any day you choose to celebrate yourself. #IndianFashion #EthnicWear #Handcrafted