Brand Tone

Bold, Artistic, and Confident. It is also personal and appreciative, often using phrases like "Hello Beauty!" and "Thank you so much for treating yourself and supporting a dream!". The voice is that of a passionate creator who is confident in her unique, high-quality work and wants her customers to feel beautiful and empowered wearing it. It is chic, modern, and celebratory.

Brand Values

• •Uniqueness and Artistry: Every piece is a one-of-a-kind, freestyle creation, which is the brand's core differentiator.
• •Craftsmanship and Quality: The brand prides itself on hand-stitched items, and customer testimonials frequently confirm the impeccable quality.
• •Bold Self-Expression: The designs are vibrant, textured, and statement-making, encouraging customers to stand out.
• •Personal Connection: By offering custom orders and engaging directly with customers on social media, the brand fosters a sense of personal service and community.
• •Empowerment: The tagline "You're so worth it!" and the overall messaging aim to inspire confidence in customers.

Best Practices

• •Always Emphasize "One-of-a-Kind": This is the most powerful selling proposition. Use phrases like "exclusively yours," "never duplicated," "a true one-of-one," and "freestyle crochet" to constantly reinforce the uniqueness and artistic value of each item.
• •Speak with Confident and Empowering Language: Use strong, active verbs and a celebratory tone. The copy should make the customer feel as bold and artistic as the clothes. Use phrases like "own the room," "make a statement," and "unleash your style."
• •Focus on the Sensory Details: Crochet is tactile. Use descriptive words that evoke touch and sight. Mention the "softness of the yarn," the "intricate stitch," the "vibrant pop of color," and the "playful movement of the fringe" to help customers imagine the product's quality and feel.
• •Tell the Story of Creation: Briefly mention the "hand-stitched" nature of the products. This elevates the perception from a simple garment to a piece of wearable art created by a skilled artisan, justifying a higher price point and creating a deeper connection.
• •Foster an Exclusive Community: Address your audience with appreciative terms like "Hello Beauty!" or "AnointedlyChic Beauties." Encourage user-generated content by promising features, making customers feel like they are part of an exclusive, stylish club.

Social Perception

AnointedlyChic is perceived as a high-end, artisanal crochet brand rather than a fast-fashion company. Customers view it as a source for unique, "statement" pieces that are worth the investment. It is seen as fashionable and on-trend, with mentions at events like Crochet Fashion Week and in the context of New York Fashion Week. The creator is seen as a talented artisan, and the brand has an authentic, high-quality reputation among fashion and craft enthusiasts.

Copy Examples

• •Why blend in when your style was meant to be a masterpiece? Each stitch is a story, and this one-of-a-kind piece was made for the woman who isn't afraid to be her own work of art. This isn't just a sweater; it's a statement. #AnointedlyChic #WearableArt #CrochetCouture #StatementPiece
• •Hello Beauty, We believe fashion should be as unique as you are. That's why we never follow a pattern. Just dropped: The new Zuri Collection. Bold colors, intricate freestyle stitches, and a design that is guaranteed to be yours and yours alone. Because you were never meant for a duplicate. Discover the collection before these one-of-one pieces are gone forever. Wear it proudly, The AnointedlyChic Team
• •Art for your ears. These Fuchsia Tassel earrings aren't just accessories; they're the exclamation point to your outfit. Hand-stitched with vibrant, confident color, they are designed to move with you, catching light and turning heads. Lightweight enough for all-day wear, bold enough for any occasion. Treat yourself—you're so worth it.
• •They said 'Make me a sweater that feels like a party.' I said 'I got you.' Your vision, my hands. ✨ Creating this custom pom-pom dream was so much fun! What would your dream sweater look like? #CustomFashion #HandmadeWithLove #AnointedlyChic #PomPomSweater #Crochet
• •We LOVE seeing how you style your one-of-a-kind pieces! @[customer_handle] is pure radiance with her custom clutch. Tag us @anointedlychic_designs to be featured! #AnointedlyChicBeauty