Brand Tone

Empowering, sophisticated, and confident

Brand Values

• •Empowerment
• •Authenticity
• •Quality and Craftsmanship
• •Exclusivity and Style

Best Practices

• •Lead with Empowerment: Every piece of copy, from a product description to a social media caption, should connect back to the core value of female empowerment and self-confidence. Use strong, assertive verbs and an uplifting tone.
• •Highlight 'Made in Italy' Craftsmanship: Consistently mention the Italian origins, the handmade nature of the garments, and the high-quality materials. This justifies the premium positioning and appeals to customers seeking quality over quantity.
• •Use an Exclusive and Sophisticated Vocabulary: Employ words like 'sartorial,' 'bespoke,' 'unique,' 'elegant,' and 'statement piece' to reinforce the brand's high-end, exclusive identity. Avoid generic, mass-market language.
• •Tell a Story, Don't Just Sell a Product: Frame collections and individual garments within a narrative. For example, the 'Old Money' look isn't just a suit, it's a 'clean, decisive, feminine' style for a woman who wants to 'distinguish herself with class'.
• •Maintain a Consistent Voice Across All Platforms: The confident, empowering, and sophisticated tone identified should be uniform across the website, Instagram, Facebook, and TikTok. While the format may change (e.g., video vs. static post), the underlying brand message must remain the same.

Social Perception

A specialized, high-quality Italian fashion label perceived as luxurious and exclusive, offering well-crafted, statement pieces and fostering a community of strong, empowered women.

Copy Examples

• •Define your power. Our new collection of handmade corsets is designed not just to shape your body, but to express your strength. Crafted from the finest materials for a fit that is uniquely you. Be confident. Be unapologetic. Be Anny Nelson.
• •Elegance is an attitude. Our 'Old Money' tailored suit, available in classic blue or beige, is for the woman who leads with class and confidence. Clean lines, structured design, and impeccable Italian craftsmanship. This isn't just a suit, it's a statement.
• •Your Style, Your Rules, Your Fit. Go beyond standard sizes with our bespoke tailoring service. We create garments that are exclusively yours, handmade by our expert seamstresses to celebrate your unique silhouette.
• •Invited to a wedding and don't know what to wear? Choose to stand out. The new Anny Nelson collection features sartorial dresses, available ready-to-wear or customized in any color. Find something truly special.
• •We believe in style without banality, and in the power of a perfect garment. At Anny Nelson, every piece is a tribute to female strength and uniqueness. Discover a brand that celebrates you.