Brand Tone

Humorous and Pun-Driven, Irreverent and Annoying (by design), Energetic and Fast-Paced, Crude (at times), Self-Aware

Brand Values

• •Entertainment/Fun
• •Creativity/Originality (within its niche)
• •Community Engagement
• •Consistency
• •Accessibility

Best Practices

• •Embrace the "Annoying" but Keep it Fun: The core of the brand is its annoying nature, but it should always be playful and humorous, not genuinely mean-spirited. The humor comes from the over-the-top reactions and the relentless, often bad, puns.
• •Master the Pun: Puns are central to Annoying Orange's dialogue. Copy should be littered with fruit-related (and other) puns. The more groan-worthy, the better, often.
• •Use Signature Catchphrases (Sparingly but Effectively): Incorporate iconic lines like "Hey, Apple!", "Knife!", "Nya nya nya," or Orange's distinctive laugh where appropriate to reinforce brand recognition.
• •Maintain a High-Energy, Exclamatory Voice: Copy should often feel loud, excitable, and use plenty of exclamation points. Short, punchy sentences can mimic the fast pace of the videos.
• •Stay True to Character Personalities: When referencing other characters (Pear, Midget Apple, Grapefruit, Marshmallow, etc.), ensure their dialogue or the description of their actions aligns with their established personalities within the Annoying Orange universe. Pear is the sensible one, Grapefruit is egotistical, Marshmallow is cute and giggly, etc.

Social Perception

Polarizing, Popular with Kids and Young Teens, Criticized by Some Adults/Critics, Nostalgic for Early Internet Users, Successful Business Entity

Copy Examples

• •Social Media Post (New Video): "HEY! HEY, YOU! 🍊 Stop scrolling! My new video just dropped, and it's so annoying, you'll laugh 'til you... well, you'll just laugh. A LOT. KNIFE to miss it! Link in bio! #AnnoyingOrange #NewVideo #HeyApple"
• •Merchandise Ad (Plush Toy): "Warning: May cause extreme giggling and an uncontrollable urge to shout 'NYA NYA NYA!' 🍊 Get your own Annoying Orange plush before Pear tries to sell it for 'pear-anuts'! Shop now! [Link] #AnnoyingOrangeMerch #PlushLife #AnnoyingButCuddly"
• •Website Banner (Game Promotion): "Think you can handle this much annoying? 🍊 Our latest game is packed with puns, explosions, and more fruit-flinging fun than you can shake a banana at! PLAY NOW... if you dare! #AOGames #FruitasticFun #ChallengeAccepted"
• •Email Subject Line (Sale): "ORANGE you glad it's a SALE?! 🍊🔪 Massive discounts that are almost too good (and annoying) to be true!"
• •Product Description (T-Shirt): "Wear your annoyance with pride! This official Annoying Orange tee is guaranteed to get some looks (and maybe a few eye-rolls, but hey, that's the point, right?). Made with 100% 'ripe' cotton. Get yours before Grapefruit buys them all to impress Passion Fruit (it won't work). #AnnoyingFashion #OrangeIsTheNewAnnoying #GetYourOrangeOn"