Brand Tone

Personal and Heartfelt, Inspirational and Empowering, Friendly and Approachable, Appreciative and Sentimental, Genuine and Transparent

Brand Values

• •Authenticity
• •Self-Expression
• •Craftsmanship and Quality
• •Meaningful Connections
• •Empowerment
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., personal, inspirational, friendly), including preferred vocabulary, sentence structure, and common phrases. Share this with anyone creating content.
• •Always Center the "Why": Remind yourselves of the core values (authenticity, self-expression, meaningful connections) behind Annmarie Accessories. Let these values naturally infuse the language and messaging. When writing, ask: "Does this sound like Annmarie?"
• •Speak Directly to Your Audience Like a Friend: Use "you" and "your" to create a direct, personal connection. Imagine you're talking to an individual customer, sharing something you're passionate about. Maintain a warm, empathetic, and understanding tone.
• •Highlight the "Handmade" and "Personal" Aspects: Continuously weave in the narrative of craftsmanship, the personal touch of Annemarie, and the ability to personalize pieces. This reinforces key differentiators and aligns with the heartfelt tone. Use storytelling to describe products and their inspiration.
• •Be Consistent Across All Channels: Ensure the tone used on the website, in email newsletters, social media captions, and even customer service interactions is harmonious. Regular review of content across platforms can help maintain this consistency.

Social Perception

Positive Customer Feedback, Engaged Online Community, Appreciation for Handmade Quality, Seen as a Source for Gifts

Copy Examples

• •Headline: Tell Your Story, Beautifully. Body: Each Annmarie Accessory is more than just jewelry; it's a whisper of your journey, a sparkle of your spirit. Handcrafted with love, designed to be as unique as you are. Discover the piece that speaks to you. #MyAnnmarieStory #HandmadeWithHeart
• •Headline: Embrace Your Sparkle. Body: You are one-of-a-kind. Shouldn't your accessories be too? Our new [Product Name, e.g., Birth Flower Locket] is a celebration of your individuality. Wear it as a reminder of your strength and the beautiful moments that define you. ✨ #AnnmarieAccessories #PersonalizedPerfection
• •Headline: Crafted with Passion, Worn with Love. Body: From our hands to yours, every Annmarie piece carries a story of dedication and a deep appreciation for the moments that connect us. Find a treasure that resonates with your soul and carry its meaning with you, always. #MeaningfulJewelry #CelebrateYou
• •Headline: The Perfect Gift? A Piece of Their Story. Body: Looking for something truly special? Our personalized collection lets you capture a memory, a dream, or a cherished bond in a beautifully crafted accessory. Give a gift that says, "I see you, I celebrate you." #ThoughtfulGifting #AnnmarieConnections
• •Headline: Shine Brighter, Every Day. Body: It's the little things that make life beautiful. Like the delicate shimmer of our [Product Name, e.g., Dewdrop Earrings] catching the light, reminding you of your own inner glow. Elevate your everyday with pieces made to inspire. #DailySparkle #AnnmarieStyle