Brand Tone

youthful, trendy, and friendly

Brand Values

• •Affordability
• •Confidence through Style
• •Community Engagement
• •Authenticity and Passion

Best Practices

• •Always write as if you're talking to a friend who is a college student. Use slang and references that are current and relevant to them, but avoid anything that feels forced.
• •The brand's voice is optimistic and fun. Use exclamation points, positive adjectives ("stunning," "perfect," "favorite"), and an encouraging tone to maintain this energy.
• •Share behind-the-scenes content, talk about the owner's personal picks, and tell the story of the brand. This builds a connection that goes beyond just selling clothes.
• •Use short sentences, emojis, and clear calls-to-action ("Tap to Shop," "Come See Us"). The target audience is likely scrolling quickly, so make your copy easy to digest.
• •Document your tone, key phrases you use (e.g., "Hey babe"), and words you avoid. This will ensure that anyone writing for the brand from social media managers to customer service maintains a consistent voice.

Social Perception

a chic, local boutique that is highly attuned to the fashion needs of college-aged women in Baton Rouge. It has successfully positioned itself as the destination for trendy outfits for specific local events like LSU games and sorority recruitment. The owner, Taylor Paysse, is seen as a credible and relatable figure, as her own recent college experience informs the boutique's curated collections. The brand's social media activity and local press coverage solidify its image as a stylish and engaged member of the community.

Copy Examples

• •Stop scrolling! Your perfect weekend outfit has officially landed. This new floral mini is begging to be worn to brunch. Tap to shop before she’s gone! #ShopAnnLian #BatonRougeBoutique #NewArrivals #OOTD
• •TIGERS! We’ve got the game day looks you’ve been waiting for. Come see us in-store or shop online 24/7. Let’s Geaux! #LSU #GeauxTigers #GameDayOutfit #CollegeFashion
• •Rush with Confidence. Shop the Recruitment Collection curated looks to help you shine. P.S. They're all under $100!
• •We saw this and thought of you...
• •Meet your new go-to. Seriously, you'll want it in every color. This top is the perfect blend of comfy and cute, featuring a soft ribbed knit and a flattering cropped fit. Dress it up with a skirt and heels or keep it casual with your favorite denim. The possibilities are endless!