Brand Tone

personable, passionate, and educational

Brand Values

• •Passion for Tea
• •Quality and Excellence
• •Personal Service
• •Education and Community
• •Customer Satisfaction

Best Practices

• •Always Tell a Story: Infuse copy with personal anecdotes and the passion behind the brand. Frame products not just as items, but as part of a larger, enjoyable experience.
• •Maintain a Warm and Personal Voice: Address the audience directly and in a friendly manner. Use "we" and "our" to foster a sense of community and shared passion.
• •Educate and Empower: Consistently provide valuable content that goes beyond selling. Share tips, recipes, and "how-to" guides to position the brand as a knowledgeable and trusted resource.
• •Highlight Quality and Personal Service: Remind customers of the brand's commitment to high-quality products and the unique personal touches that set it apart from larger retailers.
• •Be Visually Cohesive: Ensure that the visual branding across all platforms aligns with the warm, personal, and quality-focused tone of the copy. Use high-quality images that evoke a sense of comfort, tradition, and the simple joy of a good cup of tea.

Social Perception

The social perception of Annie's Tea Time is that of a trusted and specialized retailer for high-quality teas, particularly for customers in the US seeking Whittard products. The emphasis on personal service and the owner's direct involvement contributes to a perception of authenticity and trustworthiness. The educational content further solidifies its image as an expert in the tea community. The brand's longevity and offering of sales contribute to a positive perception of value.

Copy Examples

• •From our tea table to yours. ✨ Introducing the exquisite [Tea Name] from Whittard. With notes of [flavor notes], it’s the perfect companion for a quiet morning or a joyful afternoon with loved ones. We’ve fallen in love with it, and we think you will too. Tap to shop and get a free sample with your order! #AnniesTeaTime #WhittardTea #NewBrew
• •What's your go-to afternoon pick-me-up? ☕️ A classic Earl Grey or something more adventurous? Vote below and let us know your favorite! We're always curious to hear from our fellow tea lovers. #TeaTalk #AfternoonTea #AnniesTeaTime
• •Share the love of tea. ❤️ For a limited time, enjoy [Discount Percentage] off on all our tea accessories. From elegant teapots to charming cozies, find the perfect gift for the tea enthusiast in your life (or treat yourself!). #TeaGifts #Sale #AnniesTeaTime
• •A personal favorite of Annie's, this [Product Name] is more than just a teapot; it's an invitation to create memories. Crafted with [Material], its classic design ensures a perfect pour every time. We believe every cup of tea should be an experience, and this beautiful piece helps make that happen. #TeaEssentials #QualityCraftsmanship #AnniesTeaTime
• •Elevate your baking with the delicate flavor of tea! Our new blog post features a delicious recipe for [Recipe Name] infused with our finest [Tea Name]. A delightful treat that's surprisingly simple to make. Get the full recipe on our website! #TeaRecipes #BakingWithTea #AnniesTeaTime