Brand Tone

Enthusiastic and Engaging, Community-focused and Friendly, Creative and Inspiring, Helpful and Informative

Brand Values

• •Creativity and Self-Expression
• •Relaxation and Mindfulness
• •Quality
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits, tone dimensions (e.g., Funny vs. Serious, Formal vs. Casual, Enthusiastic vs. Matter-of-fact), key messaging points, and even a list of 'do's and don'ts' for language. This ensures everyone creating content is on the same page.
• •Use Community Language: Incorporate words, emojis (✨🎨💎), and hashtags (#ArtTherapy, #DiamondPaintingAddict, #LoisirsCreatifs) commonly used and understood by the diamond painting community to foster connection and relatability.
• •Be Genuinely Enthusiastic and Positive: Let the passion for the craft shine through in all communications. Use exclamation points appropriately, share positive customer testimonials, and celebrate the creative process.
• •Maintain an Engaging and Interactive Presence: Actively respond to comments and messages on social media in a friendly and helpful manner, just as Anniadp currently does. Ask questions to encourage interaction.
• •Visual and Verbal Harmony: Ensure the visual elements of the brand (bright, colorful, showcasing finished art) are consistently complemented by a verbal tone that is equally vibrant, inspiring, and focused on creativity and relaxation.

Social Perception

Positive, Community-Oriented, Reliable, Fun and Therapeutic

Copy Examples

• •Headline: Spark Your Creativity! ✨ Dive into a dazzling world of color with Anniadp Diamond Painting. Body: Unwind, create, and watch your masterpiece come to life, one shimmering diamond at a time. Perfect for a relaxing evening or a unique handmade gift! What will you create today? #AnniadpSparkle #DiamondPaintingLove #ArtTherapyBliss
• •Headline: Your Photos, Your Sparkle! 🖼️ Turn precious memories into stunning diamond art. Body: With Anniadp’s custom kits, you’re the artist! Upload your favorite photo and we’ll provide everything you need to create a unique, sparkling keepsake. Imagine the joy of gifting a personalized diamond painting! Start your custom creation now! #AnniadpCustom #PaintYourMemories #DiamondArtFun
• •Headline: Join the Anniadp Crafters Community! 🎨 Share your WIPs & Finished Beauties! Body: We LOVE seeing your amazing diamond paintings! Tag us @anniadiamondpainting and use #AnniadpCreations for a chance to be featured. Let’s inspire each other and spread the diamond painting joy! Happy crafting! #DiamondPaintingCommunity #CreativeHobby #ShowYourSparkle
• •Headline: Weekend Plans? How About Some Dazzling Relaxation? 🧘‍♀️💎 Body: Escape the everyday and immerse yourself in the calming, meditative process of diamond painting. Our kits come with everything you need to de-stress and create something beautiful. Which design will you pick for your mindful weekend? #AnniadpRelax #MindfulCrafting #DiamondPaintingAddict
• •Headline: New Arrivals Alert! 🌈 Fresh & Fabulous Diamond Painting Kits Just Dropped! Body: Get ready to be inspired! Explore our latest collection of breathtaking designs – from enchanting landscapes to adorable animals. Find your next obsession and add a touch of sparkle to your world. Shop new arrivals at anniadp.com! #AnniadpNew #DiamondArt #CreativeFun