Brand Tone

The brand's tone is predominantly personable, passionate, and joyful. Annette speaks directly to her audience in a friendly and approachable manner. Her writing is infused with enthusiasm for her craft and her inspiration. The tagline, "Happy Glass to make you smile," perfectly encapsulates this joyful and positive tone. The language used is evocative and descriptive, focusing on words like "vibrant," "funky," "joyful," and "vivacious" to describe her work.

Brand Values

• •Artisanal Craftsmanship
• •Joy and Positivity
• •Inspiration from Nature
• •Authenticity and Passion
• •Supporting Local

Best Practices

• •Lead with "Happy": Always circle back to the core concept of "happy glass." Whether in a product description, a social media post, or an email, find a way to connect the piece to the feeling of joy, smiling, or brightness it's meant to evoke.
• •Use a Personal and Passionate Voice: Write as Annette would speak. Use "I" and "my" to share the personal story and passion behind the work. Phrases like, "I absolutely loved creating..." or "My inspiration for this piece came from..." reinforce the authentic, artist-led nature of the brand.
• •Emphasize Irish Craftsmanship and Nature: Consistently mention that the glass is handcrafted in her Wexford studio and inspired by the Irish coastline. This grounds the brand in a specific, authentic location and appeals to a desire for unique, locally-made products.
• •Employ Vibrant and Evocative Language: Use a rich vocabulary to describe the colors and shapes. Words like "vibrant," "vivacious," "funky," "organic," "joyful," "sparkle," and "shimmer" align with the visual nature of the product and the brand's joyful tone.
• •Tell the Story: Don't just sell a product; sell the story behind it. Share snippets of the creation process, the inspiration for a collection, or the journey of leaving a desk job to follow a dream. This narrative approach builds a stronger, more memorable connection with the audience.

Social Perception

The public perception of Annette Whelan's brand is overwhelmingly positive. Customers and followers see her as a talented and passionate artist creating beautiful, high-quality, and unique glasswork. The "happy glass" concept resonates well, with customers frequently expressing the joy her pieces bring them. She is perceived as an authentic local artisan, deeply connected to her Irish heritage and natural surroundings. The brand is seen as both professional and approachable, offering unique pieces that add a vibrant and personal touch to a home.

Copy Examples

• •Say hello to the 'Caribbean Blue' collection! Inspired by the shifting moods of the sea, each piece is a swirl of vibrant blues and greens, designed to bring a wave of joy into your home. Handcrafted in my Wexford studio, this is happy glass that’s guaranteed to make you smile. Dive in and find your piece of the ocean. #AnnetteWhelanGlass #HappyGlass #IrishCraft
• •Your Vision, in Vibrant Glass. Let's create something beautiful together. From statement wall art to personalized gifts, I'll work with you to bring your ideas to life with color and light. Transform your space with a one-of-a-kind piece of fused glass art, handcrafted with love in Ireland. #BespokeGlass #ArtCommission #HandcraftedInIreland
• •A little sparkle for your inbox! ✨ I've just added a new series of 'Colourburst' candleholders to the shop. Each one is a unique splash of joyful color, perfect for brightening up these longer evenings. As a thank you for being part of my journey, here’s a peek before anyone else. I hope they make you smile! #FusedGlassArt #ShopLocalIreland #AnnetteWhelan
• •This isn't just a bowl; it's a piece of happiness you can hold. Swirls of ruby and chocolate fuse together in this unique, free-flowing organic shape that catches the light beautifully. Perfect as a stunning centerpiece or to hold your most treasured trinkets. Each bowl is handcrafted with passion in my Kilmore Quay studio, making it a truly one-of-a-kind piece of Irish art. #GlassArt #HandmadeHomeDecor #UniqueGift
• •Annette Whelan has been creating 'happy glass to make you smile' from her cozy studio on the Wexford coast since 2000. A passionate fused glass artist, she draws inspiration from the ever-changing beauty of the sea to create vibrant, joyful pieces that bring a little sparkle and fun into life. Each handcrafted item, from lamps to jewellery, is a celebration of color and Irish craftsmanship.