Brand Tone

Personal, passionate, serene, gentle, heartfelt, and inspirational, focusing on a direct, first-person connection with the customer.

Brand Values

• •Authenticity
• •Connection to Nature
• •Quality and Integrity
• •Customer-Centricity
• •Inspiration for the Home

Best Practices

• •Always Write from Annette's Perspective: Use "I" and "my" to maintain the personal, artist-to-customer connection. Share personal anecdotes about capturing the photos (e.g., "On a walk last Tuesday, I found..."). This authenticity is the brand's greatest strength.
• •Focus on Emotion and Atmosphere: Don't just describe the picture; describe the feeling it evokes. Use words like calm, peace, magic, wonder, serenity, warmth, joy. The goal is to sell an emotional outcome, not just a decorative object.
• •Weave 'Nature' into Every Narrative: The connection to nature is the brand's core concept. Consistently reference the source of the artthe Norwegian outdoors, local walks, changing seasons, and the beauty of looking closely at the natural world.
• •Connect Art to Home and Lifestyle: Frame the artwork as a solution for creating a better living space. Use phrasing like "for your sanctuary," "the perfect touch for your living room," or "bring the calm of the forest to your bedroom." Leverage the style shown in the @andreassensliving Instagram to guide this.
• •Maintain a Simple, Heartfelt, and Accessible Language: The tone is not academic or overly 'artsy.' It's warm, welcoming, and clear. Avoid jargon and speak to the customer as a friend sharing something beautiful they've created. This makes the art feel accessible and the brand relatable.

Social Perception

Perceived as a high-quality, trustworthy, personal brand tied to an authentic artist, appealing to those interested in interior design and natural elements for home decor, elevating it to a lifestyle brand.

Copy Examples

• •Find the magic in the details. ✨ I captured this bloom on an early morning walk, just as the sun began to warm the petals. Now, its quiet energy can fill your home. Our new 'Morning Dew' print is a reminder to find calm in the small moments. See the collection on annetteundheim.no. #AnnetteUndheimArt #NatureInFocus #ScandinavianHome #ArtForYourHome #PhotoArt
• •Your home is your sanctuary. Fill it with art that soothes the soul. Each photograph is a real moment captured in the Norwegian outdoors, ready to bring a sense of peace and wonder to your walls. From misty pinecones to sunlit petals, discover authentic photo art by Annette Undheim. Shop now for free shipping. annetteundheim.no
• •In the heart of the forest, everything has its place. This intimate portrait of a pinecone family, titled 'Connected,' captures the simple, profound beauty of nature's design. Photographed in the soft light of a Rogaland afternoon, its earthy tones and intricate details bring a warm, grounding presence to any room. Let it be a beautiful symbol of connection in your own home. Available on gallery-quality matte paper, canvas, or stunning aluminum.
• •Hello [Customer Name], There's a special kind of light in autumnngolden, soft, and fleeting. I've spent the last month chasing it with my camera, and I'm so excited to share the results with you. The Autumn Light Collection is a celebration of this cozy, reflective season. Discover new works that capture the fiery glow of leaves and the crisp air of the changing seasons. Perfect for adding warmth to your walls as the days grow shorter. Explore the new collection and find a piece of autumn to call your own. With warmth, Annette
• •Art from the Heart of Nature. Authentic photo art by Annette Undheim, capturing the quiet moments and intricate details of the world outside. Find the perfect piece to bring calm and beauty to your home.