Brand Tone

Artistic & Expressive, Joyful & Playful, Personal & Passionate, Confident & Bold, Appreciative & Customer-Focused

Brand Values

• •Individuality & Self-Expression
• •Creativity & Artistry
• •Quality
• •Joy & Fun
• •Customer Satisfaction
• •Authenticity

Best Practices

• •Embrace Vibrant Language: Use descriptive and evocative words that convey creativity, color, and joy (e.g., "vibrant," "dazzling," "playful," "unique," "expressive," "soulful").
• •Tell the Story: Weave in elements of the brand's origin, the passion for art, and the handmade aspect to create a personal connection. Remind customers that each piece is an invitation to express their true colors.
• •Focus on "You" (the Customer): Address the customer directly and empower them. Highlight how the jewelry helps *them* express *their* individuality and feel confident and joyful.
• •Maintain an Enthusiastic and Positive Voice: Let the passion for the craft and the products shine through. Use exclamation points judiciously to convey genuine excitement. Keep the tone uplifting and inspiring.
• •Be Authentic and Approachable: Write as if you're talking to a friend who shares a love for art and unique style. Avoid overly formal or corporate language. Let the genuine passion of the founders come through.

Social Perception

Positive & Well-Regarded, Unique & Artistic, Good Quality & Service, Expressive

Copy Examples

• •Instagram Post (Image: Close-up of colorful, unique earrings): Dare to be vibrant. ✨ Let your true colors shine with pieces as unique as your story. Our handcrafted 'Rainbow Dreams' earrings aren't just accessories; they're a statement. Wear your art. #Anneday #HandmadeJewelry #ExpressYourself #ArtToWear #ColorfulLife
• •Website Banner (New Collection Launch): Unleash Your Inner Artist! 🎨 Our new 'Chromatic Soul' collection has arrived. Discover handcrafted jewelry designed to celebrate your individuality and add a pop of joy to your every day. Shop now and wear your personality proudly!
• •Email Subject Line: Hello Sunshine! ☀️ Your Daily Dose of Color Awaits... (Email Body Snippet): At Anneday, we believe every piece of jewelry tells a story – your story. Find the perfect handcrafted treasure that speaks to your heart and lets your spirit sparkle. Why fit in when you were born to stand out?
• •Facebook Ad (Carousel of different jewelry pieces): Life's too short for boring jewelry! 😉 From bold statement necklaces to whimsical charm bracelets, Anneday offers handcrafted pieces infused with passion and personality. Find your next favorite conversation starter and let your accessories do the talking. Tap to explore!
• •TikTok Video Caption (Video showing the making of a piece or a happy customer): Sparkle, shimmer, and shine! ✨ Creating little pieces of joy, one handcrafted design at a time. What does your Anneday piece say about you? #AnnedayJewelry #HandmadeWithLove #UniqueStyle #BeBoldBeYou #JoyfulAccessories