Brand Tone

Confident and Empowering, Classic and Sophisticated, Accessible Luxury, Friendly and Inclusive, Playful and Vibrant

Brand Values

• •Innovation
• •Quality and Durability
• •Flattering Fit and Comfort
• •Inclusivity
• •Timeless Style
• •Customer Focus

Best Practices

• •Emphasize Confidence and Empowerment: Use language that makes the customer feel good about themselves and their bodies. Focus on how the swimwear enhances their natural beauty and confidence.
• •Highlight Quality and Fit: Consistently mention the superior materials, flattering cuts, and comfortable construction (e.g., 'tummy control,' 'supportive,' 'ruching') that define Anne Cole swimwear.
• •Maintain a Sophisticated yet Accessible Tone: Keep the language elegant and refined, but also warm, inviting, and easy to understand. Avoid overly technical jargon while still conveying luxury.
• •Incorporate Vibrancy and Playfulness: Use descriptive words that evoke the bright colors, unique prints, and joyful spirit of the brand, especially when describing specific collections.
• •Reference the Brand's Heritage and Innovation (Subtly): While staying modern, occasionally allude to Anne Cole's rich history and pioneering spirit (like the tankini invention) to build trust and underscore expertise, without sounding dated.

Social Perception

Customers and the public generally perceive Anne Cole as a reputable brand offering high-quality, stylish, and flattering swimwear. Customers give positive reviews, mention the sizes are true to size, and that they are a great value for the money. The brand's legacy and trust also provide expertise in swimwear. It is flattering for various body types and has attractive designs.

Copy Examples

• •Headline: Dive into Confidence. Discover Your Perfect Anne Cole Fit. Body: For generations, Anne Cole has designed swimwear that celebrates every woman. Experience the iconic fit, timeless style, and vibrant colors that make you feel fabulous, inside and out.
• •Headline: Legacy of Style. Future of You. Body: From the revolutionary tankini to today's stunning collections, Anne Cole blends innovation with sophisticated design. Find your signature look and make waves this season.
• •Headline: More Than Swimwear. It's a Feeling. Body: The perfect cut, the supportive design, the joyful print. Anne Cole is crafted to not just fit your body, but to uplift your spirit. Embrace the sunshine with confidence.
• •Headline: Your Swim Story Starts Here. Body: Mix, match, and express yourself. With Anne Cole's versatile separates and chic one-pieces, create a look as unique as you are. Quality that lasts, style that endures.
• •Headline: Feel the Fit. Love the Look. Live in Anne Cole. Body: Experience the difference of expertly crafted swimwear designed for real women. Flattering, comfortable, and effortlessly stylish – because every body is a beach body.