Brand Tone

aspirational, conscious, and serene

Brand Values

• •Sustainability and Environmental Responsibility
• •Holistic Wellness
• •Tradition and Legacy
• •Education and Awareness
• •Quality and Purity

Best Practices

• •Always Link the Product to the Mission: Never talk about the tea without connecting it to the larger values of sustainability, wellness, or tradition. Every cup is an "act of love for the planet" or a "soothing ritual."
• •Use "Conscious" and "Intentional" Language: Employ words that reflect the brand's core tone. Phrases like "mindful choice," "conscious living," "purposeful planting," and "intentional wellness" will reinforce the brand identity.
• •Focus on the "Why," Not Just the "What": Instead of just stating the tea is organic, explain why it matters (it's a safer, more natural option for your body). Instead of just saying the tea bag is compostable, explain the why (to reduce waste and give back to the earth).
• •Empower the Customer: Frame the customer as an active participant in the brand's mission. Use inclusive language like "Join the Anncestral family," "Become a conscious gardener," and "Together, let's..." This fosters a sense of community and shared purpose.
• •Maintain a Serene and Aspirational Voice: The copy should feel calm, clean, and uplifting. Avoid overly aggressive sales tactics or urgent calls-to-action. The goal is to invite customers into a lifestyle, not just push a product. The tone should evoke feelings of peace, health, and gentle progress.

Social Perception

Anncestral Tea is perceived as a niche, premium, and highly ethical brand. It is seen as positive and trustworthy by its customers due to its quality and clear eco-friendly mission, including innovative packaging and seed concept.

Copy Examples

• •From our earth, to your cup, and back to the soil. Every sip of Anncestral is more than a moment of peace—it's a promise to the planet. What will you grow with your cup of wellness? #AnncestralTea #SipAndSow #WellnessRitual
• •Your Daily Ritual, Reimagined. What if your daily cup of tea could do more? Anncestral teas not only nurture your body with organic herbs but also help you nurture the planet. Each plastic-free tea bag is a future home for the seeds we include in every pack. Start a new tradition. #Anncestral #LoveThePlanet #OrganicTea
• •Wellness in Every Sip. Wisdom in Every Seed. Discover our 100% organic herbal teas and join the movement.
• •Ready to Plant Some Goodness? Your Wellness Journey Starts Here.
• •Begin and end your day with intention. Our Wellness Daily Tea is a carefully selected blend of organic herbs designed to support your body's natural rhythm. This soothing ritual offers more than just flavor; it’s a daily practice of self-care and a conscious act of love for our planet.