Brand Tone

Friendly, Cheerful, Whimsical, and Approachable

Brand Values

• •Joy
• •Connection
• •Craftsmanship & Quality
• •Inclusivity
• •Kindness
• •Creativity & Artistry
• •Positive Change/Sustainability

Best Practices

• •Embrace Everyday Language: Use contractions, friendly interjections (like "Hey!", "Oops!", "Yay!"), and a conversational style as if talking to a friend. Avoid overly formal or technical jargon.
• •Inject Positivity and Warmth: Focus on words and phrases that evoke happiness, cheer, and comfort. Highlight the joy and smiles the products bring.
• •Use Whimsical Descriptions: Don't be afraid to use playful metaphors, light humor, and imaginative language that reflects the charming nature of the designs. Think "pocketful of sunshine" or "a daily dose of delight."
• •Stay True to Core Values: Ensure the copy consistently reflects values like joy, connection, kindness, and inclusivity. For example, messaging about making art accessible or fostering connections through gifting.
• •Be Relatable and Authentic: Share behind-the-scenes moments, the founder's passion, and customer stories in a genuine way. On platforms like TikTok, this means being informal, using trending sounds where appropriate, and not taking oneself too seriously.

Social Perception

Customers and the public generally perceive Anna Whitham Co. as a brand that offers: Charming and Unique Gifts, High-Quality and Attractive Designs, Source of Happiness and Positivity, Support for Local/Small Business, and Relatable and Lighthearted.

Copy Examples

• •Product Description (New Notebook): Ready to spill your brilliant ideas, hilarious thoughts, or just today's to-do list? Our new [Pattern Name] Notebook is here to catch it all! With pages smoother than a fresh jar of peanut butter and a cover that's basically a pocketful of sunshine, jotting things down just got a whole lot happier. Go on, make your desk (and your day) a little brighter!
• •Instagram Caption (Showcasing a Tea Towel): Warning: may cause spontaneous kitchen dance parties! 💃 Our [Design Name] Tea Towel isn't just for drying dishes – it's a daily dose of delight. Who knew chores could be this charming? ✨ #AnnaWhithamCo #JoyfulHome #KitchenHappiness
• •Email Subject Line (New Collection Launch): Psst... Something NEW and utterly joyful just landed! 😍
• •Website Banner (Holiday Promotion): Deck the halls with smiles & stationery! 🎄✨ Find the perfect sprinkle of Anna Whitham Co. cheer for everyone on your nice list. Gifts that feel like a warm hug, right this way!
• •TikTok Video Idea (Text Overlay): POV: You found the cutest stickers to make your water bottle 1000% more awesome. ✨ That's us! 😉 #StickerLove #DailyJoy #AnnaWhithamCoFinds